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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Isn't "she" gorgeous? Look at "her".......argh!

232 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
venus7 · Yesterday 20:03

Bargarran · 02/09/2026 19:43

It means to select something very carefully for a specific reason, but I've no idea how or why it's been hijacked by these feckless oafs on Instagram.

Oh...I like 'feckless oafs'. Brilliant description. I'm going to use that.

elfindeverano · Yesterday 20:03

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

It’s cringe, they all just repeat the same irritating ‘trendy’ words. It’s all an act.

YourOliveBalonz · Yesterday 20:05

I think part of why it’s annoying is that each person doing it is talking like that because everyone else is, and therefore showing themselves as chronically online sheep.

I’ve noticed terminology relating to neurodiversity creeping into neurotypical influencer content, and I think it must be the popularity of ADHD content spilling out into people talking absolute shite. I saw a pregnant influencer talk about a particular food - and bearing in mind she could have said craving! - as her latest ‘hyper fixation’. I’m not ND btw, but I find it soo irritating.

venus7 · Yesterday 20:15

EspressoWarrior · Yesterday 11:41

Can you add the trend for doing things ‘intentionally’ now, too?

Heavens yes; I was asked if I had bought someone's Christmas card 'intentionally'. FFS. No, I was heavily sedated and had no idea, you ridiculous oaf.

seahorsessky · Yesterday 20:16

Ships and countries were often called "she" so it's not new to refer to objects in this way.

KilkennyCats · Yesterday 20:19

venus7 · Yesterday 20:15

Heavens yes; I was asked if I had bought someone's Christmas card 'intentionally'. FFS. No, I was heavily sedated and had no idea, you ridiculous oaf.

What’s actually is the opposite of buying something intentionally? Confused
Going out to buy a tin of baked beans and accidentally picking up a Christmas card instead because they were similar colours?
Maybe it happens all the time 🤷🏻‍♀️

HibiscusIsland1 · Yesterday 20:21

How many more posters are going to helpfully inform us that "she" has been used for ships since time immemorial!?!

Yes, we know that. This is different.......

OP posts:
smilingontheinside · Yesterday 20:22

chaos76 · 02/09/2026 16:17

and tapping nails along every item they show to the camera - it grinds my gears

I was going to add this thing about tapping their fingers on an item, why, wr can see it, you are talking about it, stop tapping your bloody fingers on it!!! I do watch one person who takes the P out of influencers whilst obviously getting paid to promote some products. But he actually promotes gardening whilst behaving like dome of the knobhead influences. Not noticed him calling anything "she" yet but that might be because Im not really listening to what hes saying 😉😁

Mmhmmn · Yesterday 20:24

The worst thing I see online is people starting posts with “POV: “
Hate it, hate it, hate it.

Rpop · Yesterday 20:36

TooOrangey · 02/09/2026 18:25

It’s so fucking annoying. I said the same on another thread

And it’s ironic that at a time very moment we’re becoming increasingly careful about assigning pronouns to actual people, we’re enthusiastically assigning she/her to fucking handbags and shoes. I even saw someone upholster a footstool on IG recently, and she proudly said ‘isn’t she gorgeous?’ at the end. 😡

That’s exactly what I was thinking. I’m so confused. I don’t even know my own pronoun anymore and I’m beginning to see the kitchen table as a ‘she’ - she does have beautiful legs.

Cardisncocktails · Yesterday 20:41

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

I totally agree. It's patronising, affected, stupid.
It instantly means I will NEVER buy that product, nor follow the f*ckwit influencer who speaks that way.
It's beyond infuriating!!

WiltonGal · Yesterday 20:45

Women seem determined to infantilise themselves. I see this in the workplace too, the younger ones speaking in a cutesy way, making a statement sound like an uncertain question, it feels people pleasing/social media driven. These are highly educated and competent females who are dumbing themselves down for no reason, they work in a highly inclusive workplace so they do not need to pander to anyone, it is just something they have picked up as being cute.

sodoffbeforemycupofcoff · Yesterday 20:46

It is a bit annoying I suppose 😂

rb124 · Yesterday 20:48

Just to confuse things further, a man's beard in French is La Barbe

GarlicSomething · Yesterday 20:53

rb124 · Yesterday 20:48

Just to confuse things further, a man's beard in French is La Barbe

Cue some online girly babe: "I'm obsessed with his beard! It's the perfect way she sits on his face."

Suzyloo · Yesterday 21:22

It's also a thing on BookTube. The other day I heard "She's chunky!" and thought that was a controversial thing to say, but it was a giant paperback. Then again, a male BookTuber called something a "chunky boy" (or probably "boi") recently, so maybe it's women using "she"?

My pet peeve is female lifestyle infuencers whose content is all Home Bargains hauls and makeup starting every video with "Hello guys", when I doubt a man has ever viewed their channel.

And those tiny microphones are ridiculous! I think word is getting out, though, because I saw someone had clipped hers to a fish slice (it was giving proper microphone, as they say), which I had to admire :-)

Curious77 · Yesterday 21:32

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

No you really are not! I also cannot stand…. “Hits different!”… “it’s giving”…slay… along with other cringe actions like tapping long manicured fingernails on a product they are showing on TikTok! And the list goes on… I’m obviously getting too old and intolerant!😂😂😂😂

BunkBedsArePeopleShelves · Yesterday 21:46

You can hate if all you like bug it's nothing new

VeganStar · Yesterday 21:55

I’ve got a cousin, 66 years old and she refers to her wigs as “she”and “her” 🙄 smh

Peach101 · Yesterday 22:00

I once bought a dress from Rixo. They referred to all the dresses as ‘she/her’ I did panic buy one in the end despite being weirded out. ‘She’ has only been worn once and I haven’t been back since, shudder.

Bowies · Yesterday 22:01

yes and if they tap on the item they can especially fuck off

Bowies · Yesterday 22:02

Suzyloo · Yesterday 21:22

It's also a thing on BookTube. The other day I heard "She's chunky!" and thought that was a controversial thing to say, but it was a giant paperback. Then again, a male BookTuber called something a "chunky boy" (or probably "boi") recently, so maybe it's women using "she"?

My pet peeve is female lifestyle infuencers whose content is all Home Bargains hauls and makeup starting every video with "Hello guys", when I doubt a man has ever viewed their channel.

And those tiny microphones are ridiculous! I think word is getting out, though, because I saw someone had clipped hers to a fish slice (it was giving proper microphone, as they say), which I had to admire :-)

Oh hello guys is the worst. I especially hate it at work.

letsgoanonforthis · Yesterday 22:09

Oh I used to love this when I was in my 20s and living in Europe where everything is masculine or feminine, and I created this (very annoying) habit of coming back to the UK and referring to 'things' as he/she - I thought I was oh so cultured - no you dickhead you're oh so annoying
anyways, that's my little anecdote, very much related and yet unrelated to this thread 😅

onyxtulip · Yesterday 22:14

"A insert adjective here plate of food" on Masterchef used to drive me mad! Trying to make the pretentious meal that's been made sound humble somehow. Ridiculous. 😅

Rpop · Yesterday 22:23

YourOliveBalonz · Yesterday 20:05

I think part of why it’s annoying is that each person doing it is talking like that because everyone else is, and therefore showing themselves as chronically online sheep.

I’ve noticed terminology relating to neurodiversity creeping into neurotypical influencer content, and I think it must be the popularity of ADHD content spilling out into people talking absolute shite. I saw a pregnant influencer talk about a particular food - and bearing in mind she could have said craving! - as her latest ‘hyper fixation’. I’m not ND btw, but I find it soo irritating.

Oh FFS we’ve got to stop stealing psychological language. Like trauma, obsession, OCD, trigger…..hyper-fixation has just about finished me off.
it belittles the people who need these terms!