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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Isn't "she" gorgeous? Look at "her".......argh!

232 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
Lifeomars · 02/09/2026 18:53

moita · 02/09/2026 17:50

A teenager in front of me squeezed a loaf of bread that she was buying and said to her mum 'she's giving squishy'. Her mum gave her a withering look.

I very much like the sound of the mum

MyThreeWords · 02/09/2026 18:54

IAmInTheHouseSidney · 02/09/2026 18:40

😁

This is what I would imagine😂

Looking at that sunglass, I see that she is being sold at exactly half price. GrinSomeone must have noticed that she was a lens short of a picnic.

MandemChickenShop · 02/09/2026 18:55

just stay away from Instagram, it's by and for dickheads

Lifeomars · 02/09/2026 18:57

SoggyTissue · 02/09/2026 18:23

Yes! I saw a reel on Insta today, a stylist building a capsule wardrobe, I kid you not, she said 'you're going to add this sunglass'. Sunglass. Singular! I nearly vomited.

Makes me think of a tinted monocle, could become a trend to go with the smoky eye, the red lip and the black trouser

Lucyccfc68 · 02/09/2026 19:05

Bargarran · 02/09/2026 18:42

What's that even meant to mean?
(I know its literal meaning before anybody launches at me...😆)

Edited

I have no bloody idea.

It seems to be the buzz word amongst journalists. They talk about curating a wedding, curating a new outfit, curating an event. 😂😂😂

Lifeomars · 02/09/2026 19:06

MassiveBackstory · 02/09/2026 18:38

Of the Titanic: “She’s serving dis-ast-er with a capital D”.

😂😂😂.

weareallqueens · 02/09/2026 19:12

I only really encountered this when wedding dress shopping (with a friend). ‘Now this dress is Layla, she’s an a-line silk blah blah’. It took a while to stop myself actually looking for Layla.

CapeMylar · 02/09/2026 19:19

Mightymuscle · 02/09/2026 18:50

Never heard a car, bus etc being referred to as a she, only a ship and tgere is a long history to that. In short, a ship was regarded as protecting sailors like a mother would her children. Who on earth refers to a handbag as a she!

I can just about imagine an enthusiast using ‘she’ for a particularly beloved (there’s another word being abused recently) vintage bus. If I heard someone at a bus stop talking about ‘her’ being on time or not, however, I’d find it very weird.

rfdm · 02/09/2026 19:30

When you speak a Romance language without it this is pretty normal ha

HaveYouSeenThatLadysHat · 02/09/2026 19:31

I'm very chilled about a lot of things but this, Op I ENTIRELY agree with it drives me up the wall hahahaha.

Piknik · 02/09/2026 19:36

And don't even get me started on all the ASMR that is being thrown into every reel. Finger taps - check. Crackly paper unboxing - check. Smooth stroking purr - check. Swipe this, tap that, snap crackle pop that. FUCK OFF. Just show me the thing and move along.

ClairDeLaLune · 02/09/2026 19:39

My 20 year old DD uses “enjoy” for “like”, e.g. “I enjoy that bag”. Wtf is that all about??

Bargarran · 02/09/2026 19:43

Lucyccfc68 · 02/09/2026 19:05

I have no bloody idea.

It seems to be the buzz word amongst journalists. They talk about curating a wedding, curating a new outfit, curating an event. 😂😂😂

It means to select something very carefully for a specific reason, but I've no idea how or why it's been hijacked by these feckless oafs on Instagram.

Lifeomars · 02/09/2026 19:46

Bargarran · 02/09/2026 19:43

It means to select something very carefully for a specific reason, but I've no idea how or why it's been hijacked by these feckless oafs on Instagram.

"feckless oafs" really made me laugh, please may I borrow it?

Lifeomars · 02/09/2026 19:56

And while we are on the topic of misused language may i call out one of the most overused and incorrectly used words that has now been all but stripped of meaning, it is iconic. Why is every bloody thing from a crisp flavour though to a lipstick by way of TV series iconic? An icon was of course a religious picture or a symbol of a large concept or a very famous person (and no this does not mean someone who was once on Love Island or got the the quarter finals of X Factor 15 years ago) and now it's every other bloody thing. I am not one for banning things but I wish icon/iconic could have a very long holiday

CustardySergeant · 02/09/2026 20:08

ClairDeLaLune · 02/09/2026 19:39

My 20 year old DD uses “enjoy” for “like”, e.g. “I enjoy that bag”. Wtf is that all about??

That reminds me of when I bought a couple of tops in a department store in Florida. As I walked away from the till after paying, the assistant yelled "Enjoy your blouses!" 😂

AgentPidge · 02/09/2026 20:10

'She' for ships etc is pretty much frowned on in the publishing world these days, so I'm surprised to hear about it being used for handbags and bronzers. It's very annoying and if I heard someone IRL say that I would want to slap them.

tommyhoundmum · 02/09/2026 20:19

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

I also dislike hearing people referring to their young dogs as "little man" or their boy children that either.

Bargarran · Yesterday 01:41

Lifeomars · 02/09/2026 19:46

"feckless oafs" really made me laugh, please may I borrow it?

Of course, you're welcome...😂

GarlicSomething · Yesterday 02:24

rfdm · 02/09/2026 19:30

When you speak a Romance language without it this is pretty normal ha

There is no language in which every item of clothing, décor and personal care is feminine.

Isittimeformynapyet · Yesterday 02:48

Lifeomars · 02/09/2026 16:57

The word "haul" makes me cringe when it is being used by influencers for their videos of the latest load of stuff they have bought from Temu/Shien/Primark/The Range/B and M/Home Bargains. I must confess to hate watching a few on YouTube and wondering where on earth they put all the things they buy every month, how can they ever wear even a quarter of it, how many handbags,(" it's giving me Chanel vibes") how much costume jewellery, toiletries does one person actually use? Do they send half of it back, sell it on? how much money can you make on YouTube by just filming yourself going round these places every month and then then wafting on about it online?

Waffling on.

DeftGoldHedgehog · Yesterday 02:52

I've never seen this. I'm 50 and I barely go on Instagram. When I do it's all cute animal videos and classic Hollywood dance routines, not vapid influencers. I never see anything like that as I'm not interested.

Bleachedjeans · Yesterday 02:58

Eschra · 02/09/2026 15:58

🤣🤣🤣🤣🤣🤣 This has been a thing longer than you've been alive. When cars first came out owners started giving them names, largely female. IN 1920's women would femininise their furs ("isn't she just divine). Military and mariners have called ships and boats she since the first ships. Why else do you think they carved female figurehead on the bow. Ancient societies humanised objects and festivals. Heck many modern languages still use male/female for objects: LE table (the table is male) vs. LA maison (a house is female) We've also had gender neutral and singular plural pronoun for hundreds of years. Language literally embraces gender AND gender neutrality.

You are definitely being utterly ridiculous. Heck even professional often name their equipment. Cyclists/Triathletes love to name our bicycles. My 8yo called her first road bike Froglette (female) Mine is Cailleach (female).

So wrong. Objects are not male/female or masculine/feminine at all. It is the WORD which is masculine or feminine. And it’s LA table in French by the way - which other posters will have pointed out by now.

WiltonGal · Yesterday 05:20

Yes, this she malarky is nauseating. This has nothing to do with ships etc, that has been a long tradition. This is about somebody saying she once in reference to something like a handbag and then it run like wildfire among the influencers, who just copy each other these days. Along with the aforementioned obsessed, it’s giving, the tapping. Another one is this cutesy (in their head) wiggle of the shoulder for no reason. They should just all come on and baa like a sheep because that is what they are, that could be their shorthand so they can drop all the other infantile mannerisms. It is bad enough young women do it, really cringe making when older women do it. It’s giving desperate, tap tap.

ElenOfTheWays · Yesterday 05:39

JeanSimmons · 02/09/2026 15:21

Not me thinking that this is about trans 'women'.

Them too tbh. And ffs STOP calling them "Dolls"