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Isn't "she" gorgeous? Look at "her".......argh!

232 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
anon666 · Yesterday 18:26

You know what? I am heartily sick of being "sold to". I feel like I have to rethink every single thing I look at on social media. Instead of connecting with other real human beings, I'm just waiting for the hidden "sell". "10 best..." then links to the products, or worse "join my course for tips on how I...". Its becoming so formulaic and I feel like a mug. Is there anyone in the world not doing a hard sell of their story?

Can I just enjoy five minutes without having to be emotionally wrung out or sold something?

Cackleandcluck · Yesterday 18:32

Ahhhh I so agree! The overuse of the word whimsy makes me want to commit a violent act. That and the greeting on the videos, Hey Babes! I’m not your babe, no I don’t want to follow some other whimsy account. I want you to share the clothes you have bought in silence so I can see if they suit me! I don’t want to see running backwards and forwards to the camera like you have a uti! Oh and the new, I was too nervous to share this video….. then all the bleating about how brave they are because they did something very ordinary like go to Tesco but titled it, going out of my comfort zone! Please someone silence these influencers.

AnswerIsNo · Yesterday 18:33

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

yes, mainly for the purposes of wishing safe transit for all future users of said forms of transport... but not a random, inanimate and insignificant object during a livestream

we've arrived at a point where people believe their own hype to the point they can re-purpose phrases, grammar and linguistic context to mean something it doesn't, other than in their own heads...

its like Corporate Speak 2.0, where people are meant to get on message, turn the same page and align with the direction of travel,

rather than point out the truth that the other person is deluded and waffling shite

Kelticgold · Yesterday 18:35

It is just a trend, it will pass.
Do you remember the caption “this guy ❤️” people used to post a few years ago? The guy in question being a 10 day old baby or their own DGF 🤣

TheNinkyNonkyIsATardis · Yesterday 18:39

I'm learning another language at the moment, and as usual, the gendered mutations are driving me batty.

Anyone who's suffered through the der/du/das nightmare would surely fight shy of this!

NotAtMyAge · Yesterday 18:47

ShannonMacFarland · 02/09/2026 15:24

Everything started off as a "recent trend". There's really no difference at all. Some people feel threatened when they get a bit older and language moves on without them. It's happened forever and it's not a big deal.

Patronising much? 🙄This isn't language moving on, it's language being distorted until it becomes almost unusable.

MaRhodes · Yesterday 18:48

I asked my mother when I was a kid why men refer to their cars as she.
And Ma said that some men think their cars are more important than their wives and children.

hotmumshit · Yesterday 18:49

😄 I had to laugh because I do this about everything

teaandtoastwithmarmite · Yesterday 18:51

I call my car a she. And a plant of mine has a name too lol. Not aware of anything on instagram

rb124 · Yesterday 18:52

It is annoying, but it probably comes from referring to ships as "she".

NotAtMyAge · Yesterday 19:07

Happyjoe · 02/09/2026 16:16

So what do you think of French, Italian? They have female and male words for everything.

Anyway, I think it may pee me off it used on bronzers?! I mean, what? But cars, ships, some thing of beauty, no. It's fine. I find influencers irritating though, that's why I never watch them.

Historically the languages which evolved to give us modern English (basically a combination of Anglo-Saxon and Norman French) had linguistic gender which gradually dropped out of use over the centuries, so that we now only have one definite and one indefinite article when referring to inanimate objects. Other major European languages have retained linguistic gender. My degree was in German which has 3 linguistic genders, masculine, feminine and neuter, plus a much more complex grammar and syntax than English. My close German friend loved English for its simplicity of grammar, but not for its irregular spelling. 😉

Kevinbaconsrealwife · Yesterday 19:13

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

😂love it….x

venus7 · Yesterday 19:15

Eschra · 02/09/2026 15:58

🤣🤣🤣🤣🤣🤣 This has been a thing longer than you've been alive. When cars first came out owners started giving them names, largely female. IN 1920's women would femininise their furs ("isn't she just divine). Military and mariners have called ships and boats she since the first ships. Why else do you think they carved female figurehead on the bow. Ancient societies humanised objects and festivals. Heck many modern languages still use male/female for objects: LE table (the table is male) vs. LA maison (a house is female) We've also had gender neutral and singular plural pronoun for hundreds of years. Language literally embraces gender AND gender neutrality.

You are definitely being utterly ridiculous. Heck even professional often name their equipment. Cyclists/Triathletes love to name our bicycles. My 8yo called her first road bike Froglette (female) Mine is Cailleach (female).

Poppycock. Language doesn't 'literally embrace' anything.

KittyCatPuss · Yesterday 19:17

Furniture upcyclists say it all the time about their pieces. It’s really annoying. YANBU.

ElenOfTheWays · Yesterday 19:18

Lifeomars · Yesterday 11:01

There's a new trend (or it might have been around for a while as I don't spend much time on Instagram) for people demonstrating recipies to refer to chicken breasts as chicken boobs or boobies. As in, " grab your slow cooker, add some onions, peppers, a tin of tomatoes and some chicken boobies" cringe inducing nonsense

Eurrrgh!

NotAtMyAge · Yesterday 19:20

rfdm · 02/09/2026 19:30

When you speak a Romance language without it this is pretty normal ha

Indeed, also a Germanic language, but English is different, or was....

NotAtMyAge · Yesterday 19:27

IAmInTheHouseSidney · Yesterday 07:44

Whn pepple say table in French is feminine, do you mean "data table" or "dining table" ? 👀

The grammatical gender for a table you eat at is feminine - la table. A data table is masculine "le tableau de données".

pollymere · Yesterday 19:29

My car is a handsome boy. 😂

NotAtMyAge · Yesterday 19:29

SadiraOfTyr · Yesterday 11:04

I like it. English used grammatical gender for nouns well into the 12th century and the practice is long due a revival.

I sincerely hope not, especially if the only linguistic gender is feminine.

Lunaballoon · Yesterday 19:34

Urgh, weird language like this seems to the infectious. Feminising objects, along with declaring random things “kinda chic” are enough for me to hit the unfollow button 🤮

ChampagneLassie · Yesterday 19:39

I follow (obsessed with, sorry) Jade Holland Cooper and she talks about all her apparel in this manner…I thought it was just her. Initially I thought it was sort of charming…where it was a bespoke piece but when she’s talking about her run of the mill tops and wellies it’s werid

Stelladid · Yesterday 19:46

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Yes, machine vehicles only. Not lipsticks and a placemat!

Stelladid · Yesterday 19:56

Eschra · 02/09/2026 15:58

🤣🤣🤣🤣🤣🤣 This has been a thing longer than you've been alive. When cars first came out owners started giving them names, largely female. IN 1920's women would femininise their furs ("isn't she just divine). Military and mariners have called ships and boats she since the first ships. Why else do you think they carved female figurehead on the bow. Ancient societies humanised objects and festivals. Heck many modern languages still use male/female for objects: LE table (the table is male) vs. LA maison (a house is female) We've also had gender neutral and singular plural pronoun for hundreds of years. Language literally embraces gender AND gender neutrality.

You are definitely being utterly ridiculous. Heck even professional often name their equipment. Cyclists/Triathletes love to name our bicycles. My 8yo called her first road bike Froglette (female) Mine is Cailleach (female).

Several posters have already addressed your point which in this context, is ridiculous!

OneDaringGreenBiscuit · Yesterday 19:58

I would add to this irritating trend the use of 'girls' for breasts. Bloody daft.

MyArtfulGreySloth · Yesterday 19:59

Popsy dresses, they refer to them as “she” 🤢🤢