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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to question John Lewis advert and its message about women?

267 replies

Sheldonsheher · Yesterday 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
user293948849167 · Yesterday 17:33

John Lewis just want money, I doubt they care what it says a about women.

I agree with you though it’s horrible seeing women wearing this stuff, rooted in misogyny and no need at all

FlyingWithBingoWings · Yesterday 17:34

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

Who knew that in places like Blackburn where women walk around covered head to toe, that they were simply praying!

Pray as you walk! Pray as you swim! Pray as you sit on the till at Tesco's!

Just Praying. Well, I never. Blackburn must be one of the holiest places on earth...dummy!

GimmieABreakOr3 · Yesterday 17:34

If people find other people’s choice of clothing depressing, I think you need to get out more!

Goths are a group of people who choose to wear all black.

FlyingWithBingoWings · Yesterday 17:35

Growlybear83 · Yesterday 17:17

Not in all cases. My daughter was born into a predominantly atheist family, with one Baptist and one Catholic grandmother. She chose to convert to Islam when she was 28.

Was there a man involved?

Johnsmithallenjones · Yesterday 17:35

Ridiculous post.

BauhausOfEliott · Yesterday 17:36

Sheldonsheher · Yesterday 15:51

Do john Lewis stock nuns outfits too,? I would be surprised if that or any clergy wear popped up on my social media too to be honest.

Nun's habits and 'clergy wear' are uniforms. John Lewis doesn't stock those for the same reason they don't sell police outfits or nurse's tunics: they're workwear uniforms, not

The clothes in your screenshot aren't workwear. They're clothes that some ordinary women choose to wear, for religious or cultural reasons.

Plenty of non-Muslim women, including women with no religion at all, choose to wear clothes that cover up most of their body.

If you'd been shown a picture of a woman in a prairie-style maxi dress with sleeves and a high neck, teamed with a hat, you wouldn't have batted an eyelid. You're just singling this out because it happens to be worn by Muslims.

catmothertes1 · Yesterday 17:37

Lomonald · Yesterday 15:25

Did you go looking for it or did it come up on your search/algorithm?

The same came up on Facebook for me yesterday as well.

Miyagi99 · Yesterday 17:37

FlyingWithBingoWings · Yesterday 17:34

Who knew that in places like Blackburn where women walk around covered head to toe, that they were simply praying!

Pray as you walk! Pray as you swim! Pray as you sit on the till at Tesco's!

Just Praying. Well, I never. Blackburn must be one of the holiest places on earth...dummy!

They are probably not wearing their prayer garb out and about but their chador.

LittleGreenShoots · Yesterday 17:38

My John Lewis adverts show me toys mainly. You must have been interacting with 'Muslim' words or phrases lately. Even if in a negative way. You get algorithms tailored to the things you interact with.

PhaedraTwo · Yesterday 17:38

Pootles34 · Yesterday 15:43

Do you have a problem with nuns wearing the habit, OP? This is really no different.

It really is completely different.

Dweetfidilove · Yesterday 17:39

RumPidgeon · Yesterday 17:05

My husband said that but Nike is an international brand - John Lewis is British. Aimed at British clients in the UK.

Edited

Ah, British clients. None of them could possibly require this garment, could they?

EverythingElseIsTaken · Yesterday 17:39

LizardLore · Yesterday 15:30

I find this hard to believe tbh, unless their algorithm is truly bust.

Came up randomly on my Facebook page too. Can’t say I’m bothered to be honest. Some women dress like that. On mine the next image along was the sort of summer dress that I do wear.

CaptainMyCaptain · Yesterday 17:43

I'm more concerned about the pervy underwear adverts that I'm getting on this site.

Ginmonkeyagain · Yesterday 17:44

oh god, the Falke ones with the exposed bum!

Growlybear83 · Yesterday 17:45

FlyingWithBingoWings · Yesterday 17:35

Was there a man involved?

Not at the time she converted.

Squidward2026 · Yesterday 17:46

Sheldonsheher · Yesterday 15:50

I don’t know maybe showing my age it’s not what you expect on a random John Lewis advert in the past. Especially as I’m
not in the market for one. I’m not really sure but personally I see it as misogynistic dress to control women. Ok no face cover but everything else is covered.Although seems others don’t agree and feel I am in wrong to even notice it.

OP what is your background in terms of knowledge level of Muslims and Islam? And do you know many people who are Muslim/follow Islam?

The reason I ask is because I grew up in a heavily Muslim city and I had friends who held their religious choices close to their heart, wore these kinds of clothes when at college and they still do, and they are very happy to. It is part of their beliefs and history and lifestyle. I also have friends who did not want to do this. As with everything it is nuanced and people are different.

I say this because I worry about my friends and my home city community where Islamophobia is getting out of hand and so many broad brush comments are thrown about about how (for example) all Muslim women are oppressed, hate wearing this, die if they don't. But the truth is you're talking about lots of different Muslim countries that are often hugely different, often with grotesque govts whose actions actually disrespect what Muslim holy texts say yet the power of pretending it is religion is effective in subjugating and brainwashing people.

Please don't jump to conclusions is what I'm saying. If you're interested about Islam there are lot of good sources. It is not one dimensional.

Just to add a personal observation, all my Muslim male friends were observant so didn't drink or take drugs and as a result I was safe to walk home with them after any night out, they always got me home safe, were good guys and never had any interest in me as anything other than a friend (as I'm not Muslim). None of them could care less what I wore or what I believed either. We are all different and living side by side often makes everything pretty relaxed and accepting. But we need to understand each other. I don't want my friends to be targets of Islamophobia.

PhaedraTwo · Yesterday 17:47

Yournextdoorneighbour · Yesterday 16:26

I'm Muslim and I wouldn't buy that - not for any other reason other that it is over priced compared to what I would use it for and what others retailers offer it for. I love a good bargain me! And I have many of these items of clothing both for prayer purposes and sometimes to wear to social events, ie funerals and the mosque etc. This is a choice by the way - as no man in my life dare tell me how to dress.

For context every friend of mine who is Muslim and wears the hijab and niqab is due to their own personal choice. I mean one friend in particular is single by choice and has chosen to wear this as her dedication to her religion. I just love LOVE the assumption that women are forced into these choices.

Edited

Well aren't you lucky living in the UK. It's disingenuous saying it's a choice when for millions of women it certainly isn't. Your "choice" is a validation of the idea women should be covered up.

Comeonelieen · Yesterday 17:47

Well that’s what some women wear isn’t it? John Lewis sell clothes so..
Besides stuff like make- up and heels isn’t that different really in terms of sartorial oppression.

50sandFabulous · Yesterday 17:48

Shocked at some of the stupid responses to this.

Women have NEVER chosen to wear this all black Demis Roussos style clothing, unless they were forced to by Men and religion. You only need to look at photo's of women in Iran, in the 70's to see that! They wore mini skirts, and t-shirts, just like in the West.

Women who wear these outfits are oppressed, but would never dare say it. How's about we speak out about this, instead of being woke eh?

Comeonelieen · Yesterday 17:48

PhaedraTwo · Yesterday 17:38

It really is completely different.

How?

JLou08 · Yesterday 17:48

So the women you think are oppressed should be further oppressed by not having options for clothes that they may like and feel better in?

50sandFabulous · Yesterday 17:51

Yournextdoorneighbour · Yesterday 16:26

I'm Muslim and I wouldn't buy that - not for any other reason other that it is over priced compared to what I would use it for and what others retailers offer it for. I love a good bargain me! And I have many of these items of clothing both for prayer purposes and sometimes to wear to social events, ie funerals and the mosque etc. This is a choice by the way - as no man in my life dare tell me how to dress.

For context every friend of mine who is Muslim and wears the hijab and niqab is due to their own personal choice. I mean one friend in particular is single by choice and has chosen to wear this as her dedication to her religion. I just love LOVE the assumption that women are forced into these choices.

Edited

If you were born here and not into a Muslim family, you wouldn't be wearing these oppressive clothes. It IS men that have made you wear this, you just cannot see it as you have been so conditioned.

Dweetfidilove · Yesterday 17:52

saveforthat · Yesterday 17:16

Yeah sure.

What do you make of single, European women with no Muslim family members who convert and embrace the wearing of the hijab and abaya?

PhaedraTwo · Yesterday 17:53

Comeonelieen · Yesterday 17:48

How?

Oh fgs (a) becoming a nun is a choice and a choice made by very, very, very few women. Christianity does not routinely require women who are Christians to wear nuns' habits (b) when did you even last see a nun wearing a full habit.

It's such a silly comparison.

Growlybear83 · Yesterday 17:53

Dweetfidilove · Yesterday 17:52

What do you make of single, European women with no Muslim family members who convert and embrace the wearing of the hijab and abaya?

This describes my daughter perfectly