This is it, exactly. Social media is the ultimate propaganda tool and gathers information in real time. We are encouraged to respond to it and the quickest way to shift opinion and perspective is by rage bait. And it all drives revenue. Marketing is a science, capitalism thrives on persuading us to hand over cash regardless of means. It depends on "problem solving" and when basic problems are "solved" and revenue drops off, more problems are required, and often these new problems aren't necessarily things that would enter someone's head without being "nudged" into it. The terms "disaster capitalism" and "surveillance capitalism" exist for a reason. The reach and speed of information is far beyond anything we have experienced before. Throw in AI and suddenly our grasp on the very fabric of reality is seriously under threat.
I watched this thread until I felt I had something to contribute. I don't "dislike Pride", nor do I "dislike" anything that brings people together, peacefully highlights a cause, brings joy into the world, and fosters community.
Safeguarding and the protection and guidance of our future generations is a collective responsibility, as is being aware of the "demonisation" of anyone simply due to discomfort or "dislike", and addressing it in a logical manner.
The world we live in has changed beyond recognition in the last 30 years, at a speed never seen before. Those of us old enough to have grown up essentially "before internet" aren't just Luddites with outmoded ideas - we are feminists, environmentalists, supporters of minorities and against oppression and many fought for and laid good groundwork for what we believed would be a more equitable society. I do not recognise, nor want to engage in the world we now live in because at the twitch of an algorithm, one can be painted as part of the problem.
Whether things are the law of unintended consequence, or being engineered by design, for whatever capitalistic leverage dressed up in ever more convoluted ideology that serves no-one other than those who wish ultimately to preserve their wealth and power I can't comment on, because it is so easy to be sucked into conspiracy theory territory. However, divide and rule, and bread and circuses have valid historical basis. And if we can't see that despite all our education and resources, then what is it all for in the end?