34% of the electorate voted Labour, now about 21% of voters would vote for them again, so they lost about 1/3rd of their support, despite being very poor.
Labour were never popular, its just our weird voting system that gives huge majorities to minority Govt's.
& it'll be even worse next time.
People are fed up because they have failed to even begin to deliver/u-turns/broken promises, people want instant fixes.
The last Labour Govt was in for 13 years, taxes didn't raise until the Global Financial Crash but even then it was a small increase on the higher rate and VAT was cut...
Anyone voting in the 1970s would now be mid to late 60s or older, most voters don't have a clue about 1 term Lab Govt's.
As a BoE former member said this morning, "Unemployment has been increasing steadily for over 2 years, helped along by large NMW increases, tax rises, global problems and AI uncertainty"
Only an idiot blames it ALL on ENI increases.