Skeletal model used in Boden mailshot

[boobashka]

Has anyone else noticed the model in the recent Boden mailshot? She looks unhealthily thin. I thought we were moving away from 'heroin chic,' but it seems to be creeping back into mainstream marketing. It feels irresponsible for a brand like Boden to promote such a frail aesthetic as 'aspirational.'

Does it have to be common or usual to be acceptable?

Being overweight or obese is common and usual. Neither are desirable from a health perspective.

@ElegantFowl
Not to me. She looks stick thin and gaunt. I can’t imagine she eats very much.
No boobs, hips or bum. There is nothing feminine about that figure. Each to their own I guess.

She looks feminine enough to me.

You do realise you’re a misogynist don’t you? Just saving the hatred for slim women doesn’t stop it being misogyny.

Sick face

@eastegg
There is absolutely no hatred coming from me. I’m just agreeing with OP that these images of extremely thin bodies aren’t a great representation of the average woman, which is Boden’s target market. Usually middle age women who have born children.

If a man said this, it would be misogyny. What has having ‘boobs or a bum’ got to do with being a healthy weight? Do women exist to be leered at by men?

I don’t like having boobs and a bum because of men, thank you, I like how they like how having them makes me look for myself and my own body confidence.

Women are allowed to like their bodies a certain way without male input.

@Lollylavender
if you look back at the Ancient Greeks, women were voluptuous. I wouldn’t say it’s how our bodies were meant to be at all.
The only time this look was common was during times of famine.
I’m not saying being overweight is good either. There is a happy medium.

Im sorry, I don’t think I was responding to you.

As soon as a woman (previous poster) claims you need ‘boobs and bum’ to be a proper woman, it’s about being attractive to men. It’s a genetic thing, not a health thing. It’s a body shape. It screams male validation, pick-me vibes.

If you disagree, and cant understand my point, you probably suffer from internalised misogyny.

No, I apologise, I didn’t realise a public forum was a private conversation.

It doesn’t scream that at all.

Not everyone does desire a smaller body, and some of us don’t concern ourselves with the health of random strangers.

Judging women by their body shape and the size of their boobs and bum is misogyny, often seen in 14yo schoolboys.

You don’t seem to understand the what I’m talking about because you weren’t the poster I was responding to.

Really, well in that case every woman on this thread that would judge the size of my massive arse is a misogynist and should do better.

Many have actually admitted they would, under the guise of health and what we “should” aspire to.

Thanks for clearing up that they’re all actually misogynistic.

That wasn’t at all what you ‘just’ did. And you and everyone who can go back and read your posts knows it.

You could, if you wanted, query why Boden don’t use models who more exactly and literally reflect their target market, as other posters have in fact done (a bit of a silly question anyway imo, I mean I buy bras but I don’t expect bra adverts to feature women with tummies that stick out more than their flat chests like mine does) without all the misogynistic comments about the model’s body.

There is. Bikini shot too look through the photos

Your statement is weak and it detracts from what I am saying.

• A weight loss injection takes 1 min to do once a week and minimal physical effort to attain the beauty standard of being skinny (yes I understand the lifestyle changes etc but I’ve managed to lose 10kgs with minimal effort)
• To get strong and visibly toned and in muscular shape requires a lot more than that. I am busting my ass off in the gym to have some muscular definition. If I wanted to just be skinny I wouldn’t need to do this.

My post was merely saying that the next beauty standard is going to be strength and you cannot get that (yet) in an injection and that there will always be the next standard to be attained and admired.

Are you jealous? Post a pic of your body without your face and we can have a look at what’s behind your horrible comments, that model looks fine and well you know it.

It’s crazy!

Being thin is wonderful and liberating and this idea that those who are not thin can pick apart a thinner person is exactly that…Jealousy

Every person who denies that being thin or slim is not a good beauty standard (and health) to live by is in denial. That model is beautiful and healthy.

I suggest you all go and look what unhealthily skinny bodies really look like but you won’t because you will soon realize how far off the mark you all are.

I second the above poster. Show us your body!

And here we have the exact problem.

“Being thin is wonderful and liberating.” Says who?

I’ve been thin. I had an eating disorder and rapidly lost over 7 stone. By starving myself and making myself sick. It was quite far from being wonderful, liberating or healthy.

What is “wonderful and liberating” is feeling comfortable in your own skin, regardless of its size or what other people judge it as.

Women’s health and wellbeing would be a lot better if we all stopped caring what society says we should be and look like, and stopped worrying about “beauty standards” that are set by god knows who.

I’ve been both fat and as I am today, healthily thin. I know exactly what I would choose over and over again. There is nothing worse than being uncomfortable in your own skin and I have vowed to never let myself be overweight again.

There is no doubt in my mind that alot of overweight people who chastise those who are thinner than them are 1) Jealous and 2) Have no idea how liberating it is to love your body when it is thinner.

All this jibing about Boden and bras and models just doesnt matter when you can walk into a store and know that you can buy an item of clothing in your size. I would rather be this way than sitting on an internet forum moaning and griping about clothes retailers and debating where a clearly healthy women is too thin because I feel bad about myself.

And beauty standards have been around since day dot... What would be better for everyone is if we stopped aiming so low!

So have most people.

I was an overweight teenager, an unwell but definitely thin young adult, and now I’m a fat adult.

Wonderful and liberated isn’t linked to size. It’s linked to contentness with that size.

Are you going to tell me that those overweight obese women are happy just because say they are? Do you think they know how much happier they could be?

I know which is the happier version of me because Ive been both.

I replied when you just said “I’d been both.”

What would be better is if society, and to be honest other spiteful women, gave it fucking rest and just let people be whatever size they are.

You can feel liberated and comfortable as a fat woman, and it would be ideal if you could do that without being told you missing some nonsense beauty standard that you’re obliged to care about, or told you’re jealous of people that you’re really, deeply not.

I’m pleased you’re comfortable in your thinner body. Good for you. I’m comfortable in my bigger one, and society’s beauty ideal doesn’t have to come into that one bit.

I think if someone tells you they’re happy you should probably just believe them, and not tell them they’re wrong because you’ve decided so.

Then let the thin people be thin.... And let Boden choose to have thin people represent them.