Skeletal model used in Boden mailshot

[boobashka]

Has anyone else noticed the model in the recent Boden mailshot? She looks unhealthily thin. I thought we were moving away from 'heroin chic,' but it seems to be creeping back into mainstream marketing. It feels irresponsible for a brand like Boden to promote such a frail aesthetic as 'aspirational.'

I was just correcting the person who said it would be a 12. Not making some judgment

What a disgusting way to phrase that.

I know right! Fat people are so quick to say 'we need clothes too!' 'Shall we just lock ourselves and hide away from society to save your embarrassment?'

but when the shoe is on the other foot however, they are too busy feeing sorry for themselves calling slim people druggies, skeletons, not 'real' bodies etc etc, to recognise that slim people also need jobs and to work. Shall we hide away too?

Are you equally as disgusted at the people calling slim people druggies, skeletons, not 'real' bodies too? I'll wait..

Erm, yeah?

I don’t believe in shaming others for their bodies, full stop.

I think other people’s bodies are their business and theirs alone.

I don’t care if there’s a size 6 modelling clothes, in the same that I don’t expect anyone to care if there’s a size 20 modelling clothes.

I think encouraging anyone, of any size, to feel shit about themselves, is a disgraceful thing to do. Which I would say “not everyone is a fatty” as a minimum comes close to.

Your wait is over. Body shaming people is a dick move, at both ends of the scale.

She has a thin build, but not necessarily unhealthily so. Society as a whole has largely lost the ability to correctly judge what a healthy weight looks like. Watching things from the 70s, 80s, and 90s, it's interesting to see that many of the people who are supposed to be 'fat' don't stand out as being particularly overweight. By today's standards, they just look average or slightly pudgy (speaking as someone who has become a bit pudgy, myself, over the years).

The reality is it’s still considered acceptable to call a woman a rake. It really is. People here can use all the warm words they like about how body shaming is never acceptable in either direction etc, but it all goes out of the window as soon as someone is deemed ‘too thin’.

Then we’re back to the problem of our skewed idea of what is unhealthily big and what is unhealthily small (because whether it’s unhealthy will be used as the excuse for the shaming). I’m very confident that if there were photos in the media of a woman slightly over healthy bmi, and on the other hand of a woman slightly under healthy bmi, the former would be considered totally normal while the latter would be body shamed. Or massively more likely to be anyway.

So fed up of this idea that only overweight women are real women. I say that as someone who is a bit overweight now in my 50s. But I was pretty slim and also very healthy until I was 45. And no less 'real' for that.

She looks perfectly normal to me -apart from the duck face.

That’s true, body shaming slim women is deemed acceptable by some, picking their bodies apart. I think it’s because they think well she’s slim and has an advantage so she deserves it. There is also a lot of envy around slim women, a lot of people desperately unhappy with their own appearance, and so attack.

it is always women on women, women judging and attacking other women over appearance, and I personally find it really dismaying. I understand this is an anonymous forum, so if you’re that woman, the one who attacks and judges other women, then you can go for it and no one on here knows who you are.

ive been fat and slim, and I can hand on heart say I’ve never ever once judged, attacked or made derogatory comments about another woman’s appearance. Those who do, it’s insecurity, jealousy. And anyone doing it, then shame on them.

Oh, dear - I'm both too old and too poor to wear Boden 😆

No, it’s not!

Totally agree with all of this.

If you saw a woman who looked like the model walking down the street would you ask your daughter what is wrong with how she looks?

The only part of it I disagree with is that body shame is always centred around insecurity and jealousy.

I don’t think the shaming directed towards overweight people is jealousy. Thinner people aren’t jealous of fat people, as a general rule.

What I notice more of is former fat people telling everyone how disgusting they were when they were bigger, and protecting that onto overweight strangers who don’t feel that way about themselves.

There’s a smugness in their new smaller body that they think we all need to hear.

Projecting*

Absolute bullshit I’m sorry but no
Unless it’s a rock rocking horse that you’re respiring to eat like

The filter on the photo isn't helping as it exaggerates shadows.

She's normal sized. The problem is we've lost sight of what normal looks like.

Ok. We are Asian. I promise you my DD and nieces can eat like that and still stay slim. So could I until peri menopause. My mum is 80 and a size 6.

Personally I think it's absolute bullshit that slim women are so slated. The only criteria should be good health.
This woman is not skeletal.

That is not true and is an offensive thing to say. I’m a size 6 and am 60 this year. I’ve always been very slim, and slimmer when I was younger, and I eat what I like, including carbs, cakes, chocolate etc. I’ve never been on any sort of diet.

Why on earth not

YABU

Is the skeletal in the room with us?? I don’t see how she looks skeletal. Your photography isn’t the best tbh and even if it was still don’t see the skeletal part.

Also, why the other images? It only proves you are trying to persuade people of your personal view and criticise a woman for her size because you deem her skeletal.

It’s a woman on a bike modelling clothes. That is it.

Some people have naturally high metabolisms and can eat loads and stay very slim. Many in my family are like that. The attitude that it’s impossible is offensive. There seems to be an attitude from some (possibly stemming from envy) that slim people must be eating very little and that they’re unhealthy. It’s simply not true for lots of slim people.

If you can't relate to it then just say my love!

Wow, why are you so angry?

Most members of my family have a healthy BMI (18-19) and we definitely enjoy our food, eat 3 meals a day as well as desserts and chocolate. There are definitely a lot of people who have a healthy metabolism and are active enough to be able to eat ‘like a horse’ and remain slim!