To wonder what on earth has happened to Stacey Solomon’s instagram?!

[Dabralor]

Hello.
I will preface this by saying that I do like Stacey, SYLO is a brilliant show.
However. Her instagram has become completely extraordinary recently - it’s constant selling for Amazon. One day it’s random Christmas decs, the next day it’s Oura rings. She was trying to flog a jetwash earlier this week!
She used to do crafty bits and easy recipes and show us lots of pics of her ducks and nice kitchen. But now it’s just incessant flogging of crap!

Each thing she shills seems to follow a certain pattern:

1. here’s a thing she’s doing using an item while chatting. Item is front and centre but never mentioned.
2. shortly after comes an update ‘so many of you are asking….here’s the amazon link
3. she then tells us to keep it in our baskets for reasons, I don’t know.

Last night she was wittering on about making an Amazon storefront to load all her tat onto, whatever that is.

The formula is incessant. She can’t be short of money so why the change in direction and obsession with Amazon, I wonder? Aibu that it never used to be this blatantly sales-y?

She earns 57k a month

If anyone cares to look at the 'How Content Works' page on Mumsnet, it clearly states:

"We sometimes use affiliate marketing links, which means that when you buy a product through a link on our site, we may earn a commission. We are part of the Amazon Associates programme and may earn from qualifying purchases, along with other commission-based partnerships."

Yes sadly it’s everywhere. Really admire Ben Fogle but even he promotes clothing ranges and dog trackers on his instagram page. I guess it is modern day equivalent to television adverts.

Yes, that is true too, although I meant in general, whether it’s something from Amazon, M&S, Zara, wherever. Having said that I follow some influencers for ideas then source similar from charity shops and vinted 😆

Yes this she is just a "marketer" for brands now, which is a shame people just want to waste a bit of time scrolling and being entertained, not bombarded with "buy this shit" .

Isn’t this her full time job now? She tried to be a singer and it failed, I think she did a little bit of TV presenting or Loose Women but that wouldn’t pay mega bucks so she’s become an ‘influencer’? The whole premise of influencing is to get free shit you then advertise on your platform and you get paid for that if you’re big enough too.

She has her tv programmes though, but i guess this is her job now,

Amazon affiliate cookies are very short. She needs you to check out to make any money.

A friend of mine has a Instagram she uses for multiple reasons - partly personal, partly community and partly business and she said that engagement levels through Instagram had fallen through the floor recently and they were now getting more engagement through Facebook than previously. She puts out largely the same content through Insta, Facebook and Ticktok.

She thinks that Instagram has just become advertising with the algorithms just pushing more and more of them rather than human engagement with accounts you are following and actually interested in and that lots of people were so fed up of it they were simply disengaging or even deleting Instagram and were switching back to Facebook because the algorithms were less aggressive in pushing products on you.

She was surprised because Instagram was trendy and Facebook thought of as dying, but actually she's getting way more interactions through FB now.

It's like Insta and influencers have almost jumped the shark in forgetting what followers want to see and why they followed particular accounts in the first place and have commercialised too much.

This is crazy! I clicked on an mumsnet link to a £5 Amazon book yesterday, I’ve just spent a fortune on other Amazon gifts this morning, so mumsnet get commission on all that? I had no idea. I’m not especially bothered as mumsnet is my favourite website

We all know influencers earn money from the ‘clicks’ what is deceitful is posting ‘I can’t remember how much I paid for this (tat) but here’s the link for you to check…. Or the minuscule #ad or #aff that’ is a different shade slightly to background so it’s not obvious when you first look

shock horror, major corp passes the cost of paying for advertising onto the customer.

sadly a lot of these instagrammers make you feel like they are your friend, but they really are grifters.

It’s just sell, sell, sell on her Instagram now.

Our primary school PTA uses https://www.easyfundraising.org.uk

lots of other organisations do too. Same principle as an aff link or using Quidco or top cash back except the school etc gets the cut

Instagram doesn’t pay its creators. Someone can get millions of views, net meta a boatload in ad revenue, and get nothing. TikTok pays in some countries. YouTube pays.

Do also realize making content costs money. Sometimes there are 5 people or more behind the scenes shooting, editing, doing all the grunt work.

It’s very hard to get by on social media revenue and I bet by the time the big offers come in you are so in the poverty mindset that you just grab at every opportunity.

Not my experience as a creator at all. There are different crowds on each platform. Her crowd might have moved but the engagement and views I see on Instagram is very high. Do realize they are both owned by exploitative crappy Meta.

Greed.

YABU to follow her in the first place.

Why is making a living greed? She’s found a way to make a living that pays her why is that greedy compared to top executives, bankers, footballers etc, etc?

Agreed it's not greedy. It's not her fault that some people haven't caught up that people who have presented on daytime TV and have their own cleaning products with Zoflora aren't filming reels in their house for fun.

So what though? Really, so what? It’s a sales tactic, salespeople have been around for hundreds of years and these are not new tactics. It’s a new platform, but the sales methods themselves are the same. It’s no different to watching ads in the middle of Corrie. I’ve bought loads of things that I love after seeing them on Instagram and chances are I probably wouldn’t have known about them otherwise. It doesn’t cost me anything extra and I just don’t understand why people are getting so het up about it 🤦🏻‍♀️

It’s called earning a living to which she’s by all accounts good at

I don’t think most folk have an issue with the Amazon affliate scheme as it appears - an influencer pushes an item, you click on the item and if you buy it, they earn commission.

I think what has shocked a few folk that if in that same transaction you bung in a few other essentials, they earn commission on those too. I know there are limitations on cookies etc but in theory you are earning them extra on items and they are not clear on this.

Stacey sister was pushed on this but ignored/refused to acknowledge the cookie part of it….so they know it’s sneaky

I find it hard to believe the multimillionaires Stacey Solomon needs the “pennies” she earn from pushing tomato ketchup. She - and the others - are banking on you adding more to your basket to push up the commission. It has to be worth her while although it’s not like she needs it ffs

How do we know she doesn’t need it though? Unless you are her accountant you don’t know what her disposable income is and what her finances are. What’s wrong with earning every penny you can when you can? She works in a precarious industry and work could dry up at any time.
I don’t believe any one of us would turn a pay rise down even if you were managing perfectly well on your current salary.

So theres different types of affiliate.

Simplistically... Theres one they do with amazon where say if I sent you a link to a pink umbrella. If you click the link and buy the umbrella I get say 10% but if on that page you see a blue umbrella and click to that and buy that, the metadata (cookie) will show you found the blue umbrella via my link for the pink one so I indirectly brought you to amazon and ill get 5% of that purchase.

It isnt every purchase, only certain ones but yes if you follows Stacys link and buy what she recommended she will get a %, but if you buy something else she MAY get a smaller % of that purchase