I think the difficulty is that most people live to their means. Whether on 30k or 90k you become accustomed to a certain lifestyle and living a certain way, when that becomes a stretch due to rising costs, you feel the pinch.
You and your husband have obviously worked hard to get where you are so I’ve certainly no criticism and I appreciate that 90k today is different to what it would have been 10-15 years ago. However, it is certainly a great deal more than many people, myself included.
Unfortunately, hard work doesn’t always equate to financial stability and there’s many who are making do on much less.
I’ve had to resort to using credit to cover anything “extra” in the last few months eg mot, school uniform, new clothes and putting carpet down in the house. It’s not ideal but it’s manageable as long as I don’t go mad.
When we’re struggling, the following things get cut:-
All subscriptions
Takeaways
Meals out
Days out (apart from free activities)
Luxury items on the food shop (alcohol, wax melts, treat food, branded items).
Review the children’s hobbies, anything they aren’t really enjoying and committed too, finish with it.
No holidays or trips away and say no to some social engagements.
If the kids ask for something non essential and it isn’t Christmas or their birthday - the answer is no.
Get on vinted!
Keep track of all purchases through the month that are under £10, they add up and are often non essential.
Review your grocery shop, get savvy, be frugal, meal plan, only buy own brand items, don’t waste anything and only buy what you need.
Go through all your utilities, any contracts coming to an end? Get a better deal where you can by moving.
Keep the heating off - layer up and get those hot water bottles out!
Sometimes it’s healthy to review everything and concentrate on enjoying life on less. Living frugally and being resourceful is an important life skill.
Good luck!