AIBU to think Taylor Swift is being carefully repositioned and we’re not meant to notice?

[MidnightTheory]

I can’t shake the feeling that there’s a very slow, very subtle shift going on with Taylor Swift’s brand.

She built herself up as pro-choice, feminist, outspoken and a liberal figure. But since this whole NFL era, it feels like the edges are being sanded down. It’s not loud, not obvious, just little things like the relentless focus on her cheering in the boxes, the glossy all American girlfriend framing, the way the messaging has become more family-friendly, less political.

It’s clever because it’s incremental. Nobody suddenly says that she’s gone conservative, but drip by drip she’s aligning with NFL values which are patriotism, wholesomeness and big money sponsors who want safe.

I'm not a massive swiftie, but I have enjoyed her music, and maybe I'm a bit of a cynic but isn’t this how brand re-positioning works? Quiet, steady, so by the time you realise it’s happened, it already has.

AIBU to think we’re watching that play out in real time and it could backfire badly? Especially if the upcoming album turns out to be very beige?

Taylor openly supported Kamala for president and has a trans sibling. In today’s America, that makes her Liberal.

I think that Taylor has to evolve if she’s going to continue making music. There’s no sign she might make a switch of career like Rihanna so maybe she’s going to transition to her baby and family era of life?

Spotify for divorcees is accurate imo. TS’s fans are generally under 10 or over 30.

what a complete overreaction.

Which men are sickening for saying nothing? The King? Prince William? Ed Sheeran? Chris Martin? Robbie Williams?

(I say nothing about Palestine either. I think both sides of that thing are absolute monsters. Both sides are doing absolutely appalling things. I won't speak out because it is freaking complicated, except to say that they should both stop

Am i sickening as a fence sitter?)

It’s quite disappointing honestly when people like Nicola Coughlan are pleading with other artists to lend their voice of support. How can you sit and watch a genocide take place and not even just give some words of support to those campaigning to stop it.

Yes. I find all of those men listed sickening. To be quite honest I find anyone who stays silent on it sickening.

@slippedawaylikeabottleofwine You have a username taken from a Taylor Swift lyric (from the song Autumn,) but you couldn't sound less like a fan of hers.

I mean, I'm not sure how working round the clock and being one of the highest earning women in the world is compatible with being a tradwife...

How are you using your wealth for good? if you live in the UK you're far wealthier than millions of other people in the world and should be using that to do good for others, if those are your beliefs.

Especially when they have as much influence as she does. It’s so, so disappointing. Her position as an artist is secure. You see people risking their careers to speak out, and she can’t do anything to lend support.

I find you sickening because a simple backsearch will show you haven’t even mentioned Darfur. Why not? Don’t you care? Are you a terrible person?

Having heard Andrea Jenkins, wholeheartedly agree 😁

This thread reveals so much about stereotypes and prejudice.

Travis Kelce took the knee for the NFL, donates to homeless charities, starred in Bud Light adverts after the controversies and liked a post saying vote for Kamala.

But because he is white and a football player, Mumsnetters assume he is MAGA.

Really? Seriously. It's not for YOU to tell anyone what they should be saying, or talking about. And what if Taylor doesn't side with who you want her to side with?

I suppose at least that makes a change from Nicola Coughlan complaining about women in the UK having sex based rights.

I thought she looked stunning - certainly not smaller or weaker.

If she’s a Zionist then she should own that. That will then allow people who are opposed to the genocide to stop listening to her music. It’s that simple really isn’t it?

how is she exploiting anyone? have you seen the clip where the interviewer asks her what she thinks about her dancers not having health insurance? and her reply that, actually, yes they do because she pays for it.

That exploitation?

Nobody is holding a gun to the heads of people buying her tickets, music etc etc.

the hyperbole when it is a woman in the public eye is astounding. I absolutely ADORE Roxy Music. Turns out the singer is Tory. Should i hate them now?

Do you want to attach a Star of David to her as well? Give her a ‘Celebrity Dissenter’ number rather than her name?

August

Apologies- pub quiz reflex!

Otherwise I agree

Are you unaware of the huge amounts she's donated to food banks at places where she has performed in the last few years? Or is that not the specific, Palestine related type of 'good' you are demanding, so it's worthless?

Do you apply that logic to your friends? Family? Colleagues? What if they don't agree with your views?

Travis is an idiot, just a couple of weeks ago he was wearing a t shirt in support of his team mate who caused a serious car crash pile up because he was speeding, could have killed someone. Also supports is buddy who is a woman beater. Platforms abusers on his podcast.

You sound absolutely unhinged.

No, it really isn't as simple as that.

People like you thinking it is as simple as that are are a big part of the problem.

I have cut ties with people who support the genocide. It’s something I feel strongly about.

You sound completely insufferable