We have very little diplomatic leverage in the situation. There is no clear “ask” to target the UK government with.
I think people do care but there is very little content coming from Sudan because of the poor communications infrastructure. So this means it gets much less media coverage.
From this thread it seems that people dismiss conflicts in Africa as “tribal” or “their own problem”. This isn’t really true as there are many foreign influences in this war but obviously that is what people think.
Fascinated that people see the UK’s role in Africa as being “the world’s police” . That’s not what happened.