It's the " hearing about" these shows ad nauseum that is the problem.
The general public have them rammed down their throats and it's literally impossible to ignore their existence.
And the fact is they aren't harmless, fun shows. They have caused a lot of damage to the people involved in them and the life style that Love Island promotes is frankly concerning.
I don't see what is " joyless" about expressing my opinion. Just because a lot of people apparently enjoy and watch these shows doesn't mean we all have to be sheep and not have a different view.