To find these New Look school uniform adverts unacceptable?

[TheWildZebra]

Just that really - screen shot below.

mini skirts , cherries, twirling hair ?

am I a prude or are these just evidence of sexualisation of young women?

I don’t think it’s the amount of skin showing, it’s more about the way they’ve got the girls to look, twirling hair etc.

People aren't shocked that underage teenage girls want to wear clothes that make them sexually attractive. Of course they do. They are shocked that companies are allowed to use adverts that make teenage girls look sexualised.

Teenagers take drugs, vape and drink alcohol too. Presumably you'd take issue with adverts that showed them doing those things?

The cherries are a popular Ibiza clubbing logo, and hence are popular with teens and are currently trendy. Nothing to do with 'popping your cherry' in this instance, just current fashion to appeal to teens and pre teens.

But this is what girls are wearing to school these days.
New Look are simply responding to their market.

The problem here, if you think there is one, isn't New Look, it's the mothers who allow their daughters to go to school dress like this, and in many cases, dressed in a more revealing way.

Completely off topic, but are the Tesco ones nice?

i live cherries & do a weekly Tesco order but haven't ordered any cherries in case they're tasteless.

Duplicate

I’m a bit meh about it to be honest. We went shopping on sat for back to school clothes and we went to New look, I hadn’t seen this ad. My 14 year old just wanted black flared leggings for school but was actually impressed at loads of the new look skirts having built in shorts so she ended up getting a skirt and cardigans. I’ve seen much much worse in real life. Also she’s 5’6 with long legs and 2 dresses she tried on went down to her knees so not mega short.

The problem is the marketing, not the actual product.

Yikes.

No you are wrong.
The marketing has been designed to appeal to the market.

The problem is the market not the marketing.

Awful! I don’t understand how they think this is OK

I have had many teen girls tell me that they hate the peer pressure to roll skirts up really short. This sort of shite doesn’t help.

Not strictly on topic, but I was on the Shein site earlier & they're selling school uniforms for adult women - think they label them as 'student' costumes. Thought companies had stopped doing this.

A faux leather mini skirt for school uniform!

ffs - I am so fed up of this crap. What is wrong with people designing this and buying this. So sad.

Hmm, the mums on Mumsnet who don’t like the adverts are perverts are they you three 🚩🚩🚩

It was the references to porn sites and cherry popping that I was referring to.

It never occurred to me, I wouldn’t know what a teen porn site looks like, and from later posts it appears the cherries are totally innocent after all.

I doubt that parents find sexualised marketing appealing.

Re: the connotation of cherries when juxtaposed with images of schoolgirls.

I dare say that this is something that some people are unaware of, but those involved in marketing are certainly aware of this within popular culture.

This is feckin' awful and belongs in the "stop the world I want together off bin".

Totally irresponsible, the poses are hideously Lolita in style and the cherries, to many carry connotations we should all be protecting schoolgirls from.

I don't think that the "but this its their target market" stands up whatsoever, retailers and parental have a responsibility here, it's up to parents I guess to vote with their feet.

Wow.

Just.

Wow.

So the Mums who are OK with this are the the real Mums and the ones who are objecting are the pervs?

How do you work that one out?

Unless I’ve misunderstood of course- I’m happy for it to be explained to me…

Wow.

Just.

Wow.

So the Mums who are OK with this are the the real Mums and the ones who are objecting are the pervs?

How do you work that one out?

Unless I’ve misunderstood of course- I’m happy for it to be explained to me…

The hair twirling one is a bit eek, but the other photos don't look that creepy.

The skirts would get girls sent home at the secondary schools in our area though! They have to be knee length - it's actually been a bit of a pain for one of my friend's daughters because she's got proportionally longer legs, so she has a right game finding a suitable skirt.

@330ml the cherry thing is quite an old reference. You don’t need porn sites to tell you that. In Shakespeare cherry lips are referenced and alluded to to sexuality.
Popping one’s cherry was definitely around as an idiom in the 80s when I was a teen, and it meant losing one’s virginity.

Yup. There was even a 1999 film which blatantly referenced this: "Cherry Falls".

Waiting in the car last summer my eyes nearly popped out when 2 girls - couldn’t have been over 14 - walked by with, not their knickers showing- I’d have been grateful for small mercies, but their arse cheeks at least 4 inches below their “skirt” hem.

I use the term “skirt” loosely.

I don’t like the hair twirling or the cherries but don’t see an issue with the other two.

I have a 16 year old and as many have said, this is much tamer than the real life version sadly!