To find these New Look school uniform adverts unacceptable?

[TheWildZebra]

Just that really - screen shot below.

mini skirts , cherries, twirling hair ?

am I a prude or are these just evidence of sexualisation of young women?

The clothes in this piece of marketing are not as sexualised as the clothes many young girls are currently wearing to school.

Many mothers clearly are happy to send their daughters to school in sexualized clothing.

The problem here lies with the mothers who were allowing their daughters to wear these clothes the school. The marketers are simply responding to this trend in the market - that's what they're paid for.

It's the daft suggestive facial expressions that are completely inappropriate. They're children fgs!

They don't necessarily 'let' them. My mother, who is about to turn 80, loved telling me how as a teenager she'd roll her skirt up and put her make-up on at the bus stop because her parents wouldn't let her go out of the house looking like that. I'm willing to bet that a lot of the students at the girls' school whereI teach do the same.

Should have clarified- the girls were in school uniform.

Fair point.

Have you seen the facial expressions in sixteen year old girls selfies?

Aimed at ages 9-15

ffs

It's an old and oudated, no longer relevant reference. It's currently a trendy logo based on its use as a logo at a very popular club in the Ibiza clubbing scene, and hence why it's popular with secondary age children. It's not used currently to denote sexuality in modern culture, it's a trendy logo linked to the clubbing scene, and is a popular logo on teens clothes without sexual overtones.

At Uni I once went out with a boy who, when I went back to his halls, I saw had a poster on the wall.

It was of a blonde teenage girl in a school uniform with her white knickers visible up her skirt who was sucking on a pencil suggestively.

The slogan on the poster was “Study hard”.

Needless to say I quickly made my excuses and never went out with him again.

That was over 20 years ago but this sort of thing is still being marketed?

Surely the Advertising Stabdards Authority should look at this?

Again, some things that teenagers do should not necessarily be depicted in adverts.

That's a morals and values based question.

Good luck with that in a marketing environment!

As much as I dislike it, I don't think it's at the level where ASA would be involved. However, anyone can make a complaint.

Why couldn't they just have shown the girls chatting and giggling together in the halls or taking a happy group selfie?

Honestly if my one post influences New Looks sales so much, I can proudly claim to have finally become an influencer ;)

I suppose because the poster image shows a young woman getting ready for her main purpose in life - to pleasure men.

The happy group selfie would show an offensively in dependent lot of young women doing their own thing together with no consideration for the preferences of men.

Shocking dereliction of duty!

Honestly quite bland. Wouldn’t recommend. Quantity is not matched by quality.

Awful

The sad thing is, at that age you have no idea that dressing like that and pouting like a porn star is exactly what blokes older than your Dad perve over. I didn’t anyway.

All this obsession with posing and pouting. Why can’t schoolgirls just be that? Someone upthread said about going into Chelsea Girl in the 80s and buying short skirts and the like. I think the difference is that CG didn’t sell school uniform and didn’t advertise underage girls lolling around looking like they were standing on a street corner….

So what though? Just because young girls sexualise themselves, it doesn't mean adults should too.

@Naunet
quite.
and this stuff is targeted at ages 9 upwards. I can see how a 14 year old might do the pout. But a 9 year old?

It's grim. IIRC 'teen' is routinely one of the top searches on 'mainstream' porn sites. That's what it makes me think of.

I bet if you asked those teens then they wouldn't know that "popping the cherry" was a term. It's really not that common now

Like deflowered...

If they were taking a selfie then they'd have far worse facial expressions...

Not in a professional shoot with a director who's keeping it appropriate.

Bear in mind the level of effort and decision making that goes into these campaigns. There are so many teams involved in each aspect, slogans, models, styling, photography, director etc nothing is by accident. New Look as a fairly major British retailer aimed at tweens and women have said what schoolgirls are to them, what the children should aspire to, and it feels grotty.

There could have been an uplifting element of learning, teamwork, sport, play, empowerment. Clothes for children going to school could have included elements of comfort, durability or function. This is about slim models posing and trying to look seductive in a lot of make up.

No but a significant proportion of the population above a certain age would know.

If the cherry thing is fashionable now, where did that come from? Japanese schoolgirl trend?

Cherries are a popular motif as a simple fruit of summer

And also, as someone has explained, a nightclub logo

The popping the cherry connotation is fading