Exactly!
To be honest, operators like me hate the lazy lot who don't sort their bar out. We've spent about £30k so far to turn ours around (it was a drug den before, mates thought we were mad) and everyone now comments how clean it is, how the beer tastes crisp and cold, how it always smells lovely here and it's well stocked.
I clean and tidy every single morning, check our lines, DH cleans them once a week, everything is always available and nice. If I'm expecting money to cross the bar, you have to make people want to be here. It's still hard (18 hour days and we've yet to take on staff) but it's what we have to do.
I'm glad there's still people happy to defend us!