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Why are people boycotting Boots? Are you?

1000 replies

Deadbeatex · 14/11/2024 18:30

For full disclosure I haven't seen the advert yet, but I'll probably end up searching for it if I don't come across it naturally during viewing in the next few days.

I've seen the #boycottboots and have worked out it's to do with their new Christmas ad. What's the issue? Are you boycotting Boots or do you think people are overreacting?

Randomly choosing the poll options simply because as stated I've not seen the ad so I don't currently have an opinion either way

YABU I'm boycotting
YANBU it's an overreaction

OP posts:
Thread gallery
7
FelixtheAardvark · 16/11/2024 10:38

Wasn't aware anyone was (& no, I'm not BTW).

No33 · 16/11/2024 10:43

Funny how the none 'woke' scream snowflake at every given opportunity...

StandingSideBySide · 16/11/2024 11:15

Marabousfy · 16/11/2024 10:01

The fact that she is now one of the most famous actors in the world thanks to BRIDGERTON is neither here nor there apparently.
Bloody ridiculous.

If you read back over this thread you will see this particular actress made the most complained about comment in 2023 on uk tv.
Relating to the colour of the RF on the balcony after the coronation.

PandoraSox · 16/11/2024 11:16

CandidaAlbicans2 · 16/11/2024 10:36

I've just seen the advert and I don't like it. It gave me the impression I'm not Boots' target consumer and consequently it's made me feel differently about them. The sub text of their ad pushes a few of my buttons, and not in a good way, and it's too much sass for me (all a bit cringe). And the only "slay" I want in a Christmas ad is a sleigh pulled by reindeers.

Boots have taken a big risk with this ad. Sure, to me they appear to be aiming for under 30s "right-on" women, but they should remember that they don't just sell make-up and beauty products. Men and older women are in the market to buy much of their other products, so alienate them at your peril.

What I dislike:
The message that men (Santa in this case) do eff all at Christmas and it's the women that do everything may have an element of truth but I bet it'll piss a lot of men off. It's men Vs women in an already increasingly divided world, and ultimately, pissed off men are bad for women.

They've used SM beauty influencers. I hate SM influencers with a passion.

I hate marketing and I usually hate adverts as it's all about manipulation, and this advert conjures up images of a bunch of "woke" and right-on under 30s who have an agenda. They've ticked the gender non-conforming and pronouns box. Trans is such a contentious issue and they've taken a side if you like, and it's not one I share as so much conflicts with womens' rights to single sex spaces. Drag is another contentious issue, mainly among women.

I'm not bothered that Mrs Claus is black and Adjoa Andoh has charisma. But she has said something that has created controversy so not a neutral figure (tick that box for a bit more sass) and I bet the marketing team creamed their pants that she has a trans child. Tick that box too.

I love the M&S Christmas advert which is fun and clever, and most importantly for me, neutral.

There is no need to bring Andoh's child into it, especially in the way you have.

Eta: I think the child is an adult now (Andoh is a lot older than she looks!) but the point still stands.

Deja321 · 16/11/2024 11:20

Marabousfy · 16/11/2024 10:00

Mrs Claus is a black woman, and some people are losing their tiny little minds…

I'm sure some people intentionally misinterpret the problem.
I don't see anyone having a problem with Mrs claus being a black woman. The problem involving race is that the actress herself made a very public racist comment. People are within their rights to be upset about that.

CandidaAlbicans2 · 16/11/2024 11:44

PandoraSox · 16/11/2024 11:16

There is no need to bring Andoh's child into it, especially in the way you have.

Eta: I think the child is an adult now (Andoh is a lot older than she looks!) but the point still stands.

Edited

I disagree, I think it's relevant. When marketers are looking for personalities for their adverts and campaigns they're looking for people who their target audience will resonate with. Boots' advert gave me the impression that gender non-conformity was one of the boxes they wanted to tick, and the central character being openly pro trans would've been a bonus.

Gloriia · 16/11/2024 12:17

Marabousfy · 16/11/2024 10:01

The fact that she is now one of the most famous actors in the world thanks to BRIDGERTON is neither here nor there apparently.
Bloody ridiculous.

I'm not sure this is correct. While I don't doubt Bridgerton may be very good this does not equate with global stardom.

Again, no one cares that there is a black lady featured in an ad. It is her previous smirking comments thst have made her very unpopular, not her ethnicity.

JackieGoodman · 16/11/2024 12:20

Coming back to this, when I googled IMO it appeared that all the negative stuff was it was a black Mrs Klaus, loads of comments on YT etc but yes its also mainly due to her comments about the Royals (stating a fact, imoConfused)
But a lot of it is a "gasp! how dare she say this about our royal family!"

And no, its not comparable to a white person saying the same about a black family, in the same way that a woman complaining that the Oscars etc is overly male centred is not the same as a man describing female dominated spaces.

Black people/women being the underprivileged with a whole history of being discriminated against.

suburburban · 16/11/2024 12:26

JackieGoodman · 16/11/2024 12:20

Coming back to this, when I googled IMO it appeared that all the negative stuff was it was a black Mrs Klaus, loads of comments on YT etc but yes its also mainly due to her comments about the Royals (stating a fact, imoConfused)
But a lot of it is a "gasp! how dare she say this about our royal family!"

And no, its not comparable to a white person saying the same about a black family, in the same way that a woman complaining that the Oscars etc is overly male centred is not the same as a man describing female dominated spaces.

Black people/women being the underprivileged with a whole history of being discriminated against.

It could be a bit more lighthearted perhaps

Do we really need this from a Christmas advert

Marabousfy · 16/11/2024 13:03

Gloriia · 16/11/2024 12:17

I'm not sure this is correct. While I don't doubt Bridgerton may be very good this does not equate with global stardom.

Again, no one cares that there is a black lady featured in an ad. It is her previous smirking comments thst have made her very unpopular, not her ethnicity.

Bull and shit. And BRIDGERTON, whatever you think of it, as a US production is absolute MASSIVE globally. Anyway, she’s correct the royal family is a bit white, and doesn’t reflect modern U.K. but that’s what you get with centuries of marrying your own ( white) cousins …

StandingSideBySide · 16/11/2024 13:07

Marabousfy · 16/11/2024 13:03

Bull and shit. And BRIDGERTON, whatever you think of it, as a US production is absolute MASSIVE globally. Anyway, she’s correct the royal family is a bit white, and doesn’t reflect modern U.K. but that’s what you get with centuries of marrying your own ( white) cousins …

Should people feel compelled to marry others with different coloured skin in order to comply and avoid name calling and racist comments.

theresabluebirdinmyheart · 16/11/2024 13:15

StarSlinger · 14/11/2024 18:52

What she said was right though.

Yeah what a shocker, the British royal family are “terribly white”… in other news… the sheikhs of the UAE and Saudi Arabia are brown… the Japanese royal family are … Japanese.

TriesNotToBeCynical · 16/11/2024 13:21

StandingSideBySide · 16/11/2024 13:07

Should people feel compelled to marry others with different coloured skin in order to comply and avoid name calling and racist comments.

Not all comments on race are racist. It is usually perfectly easy to see whether a comment is insulting or oppressive or not. And whether the people commented on are perfectly capable of looking after themselves or being bullied. The royal family are not going to be harmed by her comment and can either ignore it or take it on board as they choose.

Indeed, when Meghan Markle was introduced many white commentators remarked on the value to the royal family of having a non-white member and I don't remember them being complained about to Ofcom or being condemned as racist.

Deja321 · 16/11/2024 13:23

Racism is racism and is never justifiable imo. You'll never stop racism if you make excuses for it in certain circumstances. None of us can control our skin colour so shouldn't be criticised for it.
It's not comparable to the Oscars as the Royal family are a family, their skin colour is something they're born with that they cannot control. They should also be able to marry who they love, not be forced to marry someone based on skin colour. As she stated earlier in the day at the abbey where people were invited, it was a very diverse crowd.
This actress is in a position of privilege and influence and should be setting a better example. People cannot cease to exist because others find their skin colour unpleasant.
Racism at every level and in every direction should be considered a bad thing.

ThinkAboutItTomorrow · 16/11/2024 13:24

The people boycotting boots over this ad are almost certainly very infrequent, low value customers to boots. Sure, there'll be outliers but in the main Boots sells to young women. This group will see the ad as showing boots is in step with culture and shares their inclusive values. For the core boots customer it will be positive.

Deja321 · 16/11/2024 13:26

theresabluebirdinmyheart · 16/11/2024 13:15

Yeah what a shocker, the British royal family are “terribly white”… in other news… the sheikhs of the UAE and Saudi Arabia are brown… the Japanese royal family are … Japanese.

You missed the terribly bit out when describing brown and Japanese. Why even point that out about a family? I wouldn't dream of describing a family as terribly brown or terribly Japanese.

StandingSideBySide · 16/11/2024 13:26

TriesNotToBeCynical · 16/11/2024 13:21

Not all comments on race are racist. It is usually perfectly easy to see whether a comment is insulting or oppressive or not. And whether the people commented on are perfectly capable of looking after themselves or being bullied. The royal family are not going to be harmed by her comment and can either ignore it or take it on board as they choose.

Indeed, when Meghan Markle was introduced many white commentators remarked on the value to the royal family of having a non-white member and I don't remember them being complained about to Ofcom or being condemned as racist.

As the most complained about comment on tv in 2023 many people found the comment unacceptable and yes..racist.
Its not surprising then that they are surprised by the advert
If you read the full comment that she made and her response to those she upset the next day it’s clear it was considered racist and she made no apology for it. Saying I didn’t mean to upset people is not an apology.

Everyone has a right to whether they are insulted by calling out a family or group of people of any colour

Socrateswasrightaboutvoting · 16/11/2024 13:42

JeIIyIegs · 16/11/2024 08:41

Well, we only have your word for it. You can be who you want online darling. You do you.

You got me. My real name is Rachel... Well done! I fooled everyone but you. What gave me away?

Anyone as good as you at digging deep holes should sell their services to a geothermal supplier.

Socrateswasrightaboutvoting · 16/11/2024 13:43

theresabluebirdinmyheart · 16/11/2024 13:15

Yeah what a shocker, the British royal family are “terribly white”… in other news… the sheikhs of the UAE and Saudi Arabia are brown… the Japanese royal family are … Japanese.

Is Japanese a colour?

SinnerBoy · 16/11/2024 14:04

Marabousfy · Today 10:00

Mrs Claus is a black woman, and some people are losing their tiny little minds

Yes, when you consider that Father Christmas is a fictional character!

OriginalUsername2 · 16/11/2024 14:10

BeatriceAndLottie · 14/11/2024 18:37

He sounds delightful
not.

Do we have to like drag queens now? I find it hard to keep up

TriesNotToBeCynical · 16/11/2024 14:20

Deja321 · 16/11/2024 13:23

Racism is racism and is never justifiable imo. You'll never stop racism if you make excuses for it in certain circumstances. None of us can control our skin colour so shouldn't be criticised for it.
It's not comparable to the Oscars as the Royal family are a family, their skin colour is something they're born with that they cannot control. They should also be able to marry who they love, not be forced to marry someone based on skin colour. As she stated earlier in the day at the abbey where people were invited, it was a very diverse crowd.
This actress is in a position of privilege and influence and should be setting a better example. People cannot cease to exist because others find their skin colour unpleasant.
Racism at every level and in every direction should be considered a bad thing.

But she didn't say she found their skin colour unpleasant, she just remarked a bit of variety would be welcome. Of course the royal family don't comment on every bit of tittle-tattle about them, but if they did comment on Ms Andoh's remark I don't think they'd have found it offensive, let alone racist.

StandingSideBySide · 16/11/2024 14:24

Santa Claus and Father Christmas are based on St Nicholas, a real person who is known for his secret gift giving
St Nicholas ( he wasn’t British ) is known as Sinterklaas and from that
Sinter = St and Klaas = Claus ……so Santa Claus

St Nicholas and hence Santa Claus have no connection to Christmas but their connection with gift giving meant there was and is a connection which is why we have him today.
Father Christmas is the father of Christs Mass and this has evolved over time and he is depicted in the same way as St Nicholas as a gift giver

Different countries use different names but all of the three above including St Nick are used as a guy visiting at Christmas with presents.

So basically, he was a real person

LyndaLaHughes · 16/11/2024 14:25

Genuine question. Would it have been ok if when Barack Obama was elected and he was posing with his family if someone had said it was a "terribly black" scene?
I'm no fan of the royal family but how was saying about a family that it was a "terribly white balcony" in any way acceptable? Her comment was very offensive to many as if it wasn't acceptable for a family (in power) to be white. Everything else was incredibly reflective of our diverse society that day and rightly so but that was an abhorrent and ignorant thing to say. We really have become totally obsessed with race and it's saddening. The issue is it is causing divisions and resentment and we are actually going backwards in terms of inclusivity. So people aren't being racist when they are angry with the ad- they are angry with that woman and her offensive comment.

StandingSideBySide · 16/11/2024 14:28

TriesNotToBeCynical · 16/11/2024 14:20

But she didn't say she found their skin colour unpleasant, she just remarked a bit of variety would be welcome. Of course the royal family don't comment on every bit of tittle-tattle about them, but if they did comment on Ms Andoh's remark I don't think they'd have found it offensive, let alone racist.

Can we really speak for others
Is it even relevant in terms of it being racist or not.

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