I have noticed a lot of posts on here today/recently, bemoaning the materialism that is linked to special occasions (Easter, Valentine's day and so on).
We are too materialistic as a society, and it's killing the planet. But the celebrations surrounding these special events are really a tiny drop in the ocean.
If the people opposing this celebratory materialism genuinely lead completely non-materialistic lives, in which they endeavour in all ways to minimise their consumption (extremely rare and hard to do), then fair play, crack on with your judgement.
But if not, then please don't judge others just because their brand of consumerism isn't the particular one you favour. People who have difficult lives, and don't have very much, are often keen to add a bit of sparkle by celebrating days like Valentine's and Easter with a few treats, decorations, gifts.....
Those whose lives are comfortable and easy every day tend to feel less need to (I am generalising obviously and there will be many exceptions).
Unless you consider yourself perfect, and unless you know the struggles faced by those choosing to celebrate in the way you so disapprove of, then stop pissing on people's bonfires - it's nasty, small-minded and a bit bigoted to be quite honest.
And the Gospels strongly suggest that Christ was all in favour of a celebration......