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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Instagram 'Influencers'

112 replies

Hedgehog44 · 24/03/2024 19:23

AIBU in thinking posting your child's every move on Instagram is setting them up for being bullied and ridiculed by their peers or do you think it's ok to use your children as your 'brand'? One particular 'influencer' winds me right up with the way she infantilises her 11 year old son in her posts to get herself likes and I feel like she's asking for both her kids to get bullied. Kids can be really cruel.

OP posts:
spinspinspinthewheel · 25/03/2024 15:55

I used to love brummymummyof2 back when she blogged. I live near her and our kids go to same secondary school!

but since she went all in on IG I can’t watch her I can’t look away as she’s an absolute car crash - but I can’t stand her.

her kids are exploited and their childhood is being documented on social media for the world to see without any thought to the long term effects on their mental health

shes just ruthless, she talks a lot about how mean people on the internet are and how awful trolls are and how it’s affected HER mental health. But she continues to expose her children to it, and they cannot give informed consent.

She will do anything for some engagement, but she shouldn’t drag her kids into it.

Chunkycookie · 25/03/2024 16:06

Hedgehog44 · 25/03/2024 07:23

@Fillyfrog have you seen her posting his colouring book yesterday for all his mates to see?!

Sadly, I knew who you meant instantly.

Shes got massive issues, her poor children.

Cravey · 25/03/2024 17:31

spinspinspinthewheel · 25/03/2024 15:55

I used to love brummymummyof2 back when she blogged. I live near her and our kids go to same secondary school!

but since she went all in on IG I can’t watch her I can’t look away as she’s an absolute car crash - but I can’t stand her.

her kids are exploited and their childhood is being documented on social media for the world to see without any thought to the long term effects on their mental health

shes just ruthless, she talks a lot about how mean people on the internet are and how awful trolls are and how it’s affected HER mental health. But she continues to expose her children to it, and they cannot give informed consent.

She will do anything for some engagement, but she shouldn’t drag her kids into it.

She just loves the attention and craves the fame. I've been unfortunate enough to have met her a few times. She's just awful. Screeches like a banshee no matter what the occasion is. Those poor children are plastered all over the internet and it's just ridiculous. She is truly not a good person, check out her charity quizzes. She donates the tiniest amount she can. And also if you're a larger person then own it ! Don't filter yourself to fuck, just own it. She literally makes my skin crawl.

Sharontheodopolodous · 25/03/2024 18:00

Pippa246 · 25/03/2024 15:25

Errr Jonathon Saccone Joly - one of the worst offenders!

Father of daughters is just as bad

SoupChicken · 25/03/2024 18:06

Sparklesocks · 24/03/2024 20:44

I think there will be large swathes of these influencer/mummy vlogger children who grow up and speak out about how damaging it was to have their childhood being entirely on social media in order to make their parents money.

I agree, it won’t be long now.

DramaLlamaBangBang · 25/03/2024 18:17

Frugalfruit · 25/03/2024 08:13

I feel sorry for her because she thinks she has an enviable lifestyle but she hasn't. I think it would be very hard for her to get a job at her age with no experience. I don't know her but she is quite local to me and there are so many things to see and do in the area. She could show all that on her channel but instead her channel is about consumption of cheap clothes.

I feel sorry for her children being taken on term time holidays all the time too.

These idiots are being exploited by big companies trying to get cheap advertising and getting round advertising standards by giving out freebies to people who then work for them, doing all the posts and the promotion for them for the price of some old tatt when if they paid a professional it would cost them much more. By following these people you are enabling their exploitation.

sleepismyhobby · 25/03/2024 18:37

They really need to change the law to protect kids, I heard brummymummyof2 kids are all over porn sites and she doesn't give a shit! What a disgrace as a parent and a decent human

MermaidEyes · 25/03/2024 18:44

I used to like brummymummy blogs too, but I've stopped following her on fb and instagram, I just find her totally embarrassing. Her poor kids must be mortified sometimes. I only follow people who don't tend to show their kids very often.

Chunkycookie · 25/03/2024 18:59

sleepismyhobby · 25/03/2024 18:37

They really need to change the law to protect kids, I heard brummymummyof2 kids are all over porn sites and she doesn't give a shit! What a disgrace as a parent and a decent human

What?

Jesus christ. And yet she still continues to use them in her ads.

WoWsers16 · 25/03/2024 19:03

they're awful and I hate how they use children!
One that really annoys me used her husbands dead dad as click bait by getting her 2 children to look sad at a photo of him for an advert!! Her children were 4 and 9 ish at the time- she sat them on the end of her bed and got them to look sad (while she also looked sad) at the photo - probably had worked on lighting and timings etc...I was so appalled with it all! I think he wasn't even 6 months gone :(

sleepismyhobby · 25/03/2024 19:04

She knows about it as well and yet does nothing! Tattle was a real eye opener for me . I used to really like her as well but not now she's a disgrace
Another one is Louise pentland she used to be the ambassador for nspcc but she has her kids plastered all
Over the internet even her youngest daughters birth was on you tube !

TheGirlInTheGreenDress · 25/03/2024 19:10

I feel very sorry for her son as well as when he looks back at this in years to come he will see how unfavourably he was treated compared to his sister. BrummyMummy will blame “trolls” for all of this talk but people are literally just looking at what she’s putting out there.

Pottedpalm · 25/03/2024 19:10

And yet you all know who these people are and pay attention to them! Why? I don’t need a thick nobody to ‘influence’ me, thanks.

Readytoevolve · 25/03/2024 19:22

Any person who sells their child on the internet in my eyes are truly the scum of the earth.

When their kids grow up and hate them, they’ll struggle to understand why.

Tattooedcoffeeaddict · 25/03/2024 19:28

I find Brummymummy absolutely baffling. Without the turning a blind eye to your children being on porn sights (completely revolting in itself!) the favouritism is clear to see. She doesn’t even try to hide it!

I remember her posting all over Instagram about her daughters bedroom makeover that she was having just because. Her son had to have his bedroom redone as a Christmas present. Her hauls tend to follow the same pattern. Endless tat for her daughter with a token cheap item thrown in at the end for her son. Her daughter is taken abroad on a mum and daughter trip for half term, son left behind.
My own mum lived through that kind of treatment from my grandmother and it causes lifelong issues. She’s now in her late fifties and still hasn’t worked through it.

Then there’s the endless odd videos… I can’t imagine she’s doing her children any favours in school.

Northernsouloldies · 25/03/2024 19:35

There's got to be something wrong with you as a person to use your children as a commodity.

RaraRachael · 25/03/2024 19:45

I have a vague relative who's an "influencer". Honestly, who is influenced by this shit. Her content consists of -
Speeded up videos of her tidying the house and emptying the dishwasher
Walking the dog
Hair tutorials on her bored looking child
Getting "dressed up" in the same boring outfits over and over again

She also posts endless ads for the clothes she's wearing in said boring outfits

I think her daughter is going to rebel when she's older at being used as a prop in mummy's world as every single thing is filmed.

ThatGladHazelLeader · 25/03/2024 19:51

Rebecca Lamb/Hobson is one of the worst. Posts obviously filtered pics of herself in her barely there underwear and wears padded pants to enlarge her backside then likes comments made by weirdos about her body. She encourages her children to dance around in nightwear and even encourages her 17 month old to twerk in front of the camera!

OneSharpReader · 25/03/2024 20:13

LostStars39 · 25/03/2024 14:09

Check out Brummy mummy’s tattle thread, it will open your eyes if you’re not sure about her!

Haha I love her page on tattle Iv never seen anyone with such a high number of threads

Hedgehog44 · 25/03/2024 20:21

Tattooedcoffeeaddict · 25/03/2024 19:28

I find Brummymummy absolutely baffling. Without the turning a blind eye to your children being on porn sights (completely revolting in itself!) the favouritism is clear to see. She doesn’t even try to hide it!

I remember her posting all over Instagram about her daughters bedroom makeover that she was having just because. Her son had to have his bedroom redone as a Christmas present. Her hauls tend to follow the same pattern. Endless tat for her daughter with a token cheap item thrown in at the end for her son. Her daughter is taken abroad on a mum and daughter trip for half term, son left behind.
My own mum lived through that kind of treatment from my grandmother and it causes lifelong issues. She’s now in her late fifties and still hasn’t worked through it.

Then there’s the endless odd videos… I can’t imagine she’s doing her children any favours in school.

The favouritism is horrendous. That poor young lad is so down the bottom of the pecking order in that family and it's obvious for the whole world to see, it is there for posterity. I feel really bad for him and he does seem like a sweet boy.

OP posts:
Chunkycookie · 25/03/2024 20:24

Hedgehog44 · 25/03/2024 20:21

The favouritism is horrendous. That poor young lad is so down the bottom of the pecking order in that family and it's obvious for the whole world to see, it is there for posterity. I feel really bad for him and he does seem like a sweet boy.

That’s part of the problem though, isn’t is? We shouldn’t be able to have the opinion that a strangers 11 year old child is a sweet boy. She should be protecting him from thousands of strangers knowing who he is, where he lives, where he goes to school and what his personality is like.

The whole thing is sick. I unfollowed her a long while ago, by the way. I don’t feel comfortable with knowing so much about children.

Hedgehog44 · 25/03/2024 20:28

Chunkycookie · 25/03/2024 20:24

That’s part of the problem though, isn’t is? We shouldn’t be able to have the opinion that a strangers 11 year old child is a sweet boy. She should be protecting him from thousands of strangers knowing who he is, where he lives, where he goes to school and what his personality is like.

The whole thing is sick. I unfollowed her a long while ago, by the way. I don’t feel comfortable with knowing so much about children.

Edited

Absolutely. I would be aghast that thousands of strangers knew so much about my son and daughter, not everyone in this world is nice as has been mentioned above and how anyone can turn a blind eye to that kind of thing and keep on blithely posting so much about them makes the mind boggle (the fact that so many people would also know that my house was currently empty makes my mind boggle too - hello burglars, help yourself to the silver!).

OP posts:
SnugglyJumpersMakeItBetter · 25/03/2024 20:28

Sparklesocks · 24/03/2024 20:44

I think there will be large swathes of these influencer/mummy vlogger children who grow up and speak out about how damaging it was to have their childhood being entirely on social media in order to make their parents money.

The thing is using your children for attention on social media isn't new. It's been a 'thing' for at least 20 years now, so some of the kids must be well into adulthood. Are they not suing their parents in droves? I think it's only when these parents are forced to pay massive sums in legal fees and compensation that the trend will tail off.

HoHoHoliday · 25/03/2024 20:37

It's setting the kids up to have disastrous mental health. I hate people posting photos of me on social media without checking with me first, I'm very protective over my image and what details of my life I share with others. So imagine growing up to realise that every personal detail of your life had been made so public by your parent - the person who is supposed to protect you.
Imagine going for your first job interview and the interviewer has seen you playing in your garden. Imagine having driving lessons and the instructor has seen your school reports. Imagine going on a first date and the date knows so much about your life without you having told them. Imagine going to see a doctor because you don't feel well and the doctor has seen... etc. It's like the Truman show over and over.

PanadTe · 25/03/2024 21:06

I had no idea what these types of ig profiles were.

I’ve just searched for brummymummy…. People actually watch this shit? There’s a whole video of her just going to tesco but making it out to be a big deal with the blue tokens… doesn’t everyone do that?!

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