To think that this is ok.. gofundme for a wealthy family

[yhegadian]

My friends and I had lunch yesterday. We starting chatting about a family we know and live near. Seemingly wealthy, enjoy the trappings of wealth, one of best addresses in London. Summer house, private education for kids etc.
One of the kids has an opportunity to get a preventative course of medicine for the recurrence of a life limiting disease that can be effective but is not guaranteed. A trial.
It will cost £100's K.
I think. Gofundme is perfectly acceptable in view of their child's potential opportunity . Others in the group were shocked that they would consider this due to their apparent wealth, family wealth, salubrious homes , cars etc and felt other causes were more deserving considering their present financial situation will remain ie some felt they could take their other children from private school, trade down regarding their home, sell their summer home , downgrade cars. They won't be using capital from any of the above to fund treatment.
AIBU?

Isn’t that the premise for sites such as Just Giving and Gofundme though.?

I appreciate it can also be a central place for people to donate to though. Eg, for donations at a funeral.

However, the whole point of these sites are for friends and strangers to donate to ‘a good cause’ (although some of them can be a bit mind bobbling or surprising).

To me, it’s not about it being “immoral” to fundraise when they’re already so wealthy but more why fanny about waiting to raise the cash when you could sell your shit and get your child this potentially life changing treatment sooner?