Lots of women of all ages seem to dye their hair jet black, even though black box dye can look super flat and draining on some complexions (particularly people with pale skin) and it's quite aging? I'm just wondering why really jet dark black is so popular? Do you dye your hair black and why? I get it can be part of a certain aesthetic (goth or 30s/40s pin-up look etc.)
In comparison, I get why women go blonde or brown/caramel when it isn't their natural colour - the right shade can be very brightening and look youthful. (For context my greys have really taken off recently and I've been thinking about hair dye a lot!)