In what way doesn't it work for ordinary people. We are slap bang in the middle when you talk incomes, location and we have one child. Sure I would like to see more money spent on education and health but I also don't want to pay more in tax (hello labour).
I think Rishi will get votes from people like me who want to see change but not paying more to fund labour socialist nightmare is also significantly important.
Things like being less anti-car or scrapping net zero also help to make it a reluctant vote for him.
What we need is a true party of the middle aiming to balance the books but also introduce policies that help to improve services the tax payers actually use!
My problem with austerity was it didn't hit the service we pay for but don't use and never will, rather it hit things important to us.