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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Vanish Supporting Autism Advert

213 replies

Tealsofa · 09/04/2023 15:15

I don't normally watch terrestrial TV, but watching the voyage of the dawn treader on C4, and the advert for vanish keeps coming up.

It looks like a deep meaningful maybe a charity or awareness advert, and then it's "vanish" a cleaning product

My ds (autistic) was also wtf about it

OP posts:
Spiderysenses · 10/04/2023 12:42

Going off on a tangent. I do wonder if it was helpful to get rid of the Aspergers (I realise the name is problematic) part of autism diagnosis. Putting everyone under the ASD umbrella, seems to have thrown people together who have such varying needs and must lead to difficulties?

EsmeSusanOgg · 10/04/2023 12:49

Mycathatesmecuddling · 10/04/2023 11:02

So you think we shouldnt portray people with autism on the TV in case ableist people think they just need to change their behaviour, and its just bad parenting?

Abelist people think that anyway, that shouldnt stop ND people from being portrayed in media

Not the person you replied to. We need more ND representation. But I think the bit with the drums in a shared space was a mistep. It was an unreasonable thing to do, regardless of being ND. And pushed audience sympathies entirely to the (presumably) NT sister and her issues.

So much of the ad was me growing up. And I really empathised. Especially with a beloved clothing item. But the drums? In the living room effectively? That seems like an utter recipe for disaster. And most people on the Asperger's end of the ASD spectrum (which is what is being portrayed here) know that. And I hope their parents would know that too.

The sister getting annoyed by all the cumulualtive little things, would make just as much sense. And not give the impression that all people with autism are utterly unreasonable - whilst still presenting that autistic teens can be very difficult to live with.

EsmeSusanOgg · 10/04/2023 12:53

Bunnyhair · 10/04/2023 11:15

This articulates perfectly so much of my life in a multiplex family with a whole range of ND presentations (including my own). I feel like the internet of autism is good at recognising the paradox of high sensitivity and high need for stimulation when it presents with in one individual; it’s a lot harder to think about honouring multiple people’s fluctuating and often conflicting sensory needs within one setting, whether that’s a home or a workplace or a school.

Gosh yes.

I present with quite stereotypical ASD (and probable ADHD). My sister, who has the same diagnosis is impacted by entirely different things to me.

Floralsquirrel · 10/04/2023 12:59

NurseCranesRolodex · 10/04/2023 12:41

Fucking hell.
I'd prefer people with ASD & their families were not exploited for the benefit of Proctor & Gamble, or whoever owns Vanish. Does the understanding of autism depend on capitalism?

I did not suggest "no one with autism would be able to" (give consent). Nor did I say "her parents are exploiting her". Of course there are stringent controls around children 'performing' BUT this girl & family have been talked into exploiting her needs by depicting her real life for an advert which will profit a massive brand as they can be seen as Autism allies now. Not only have her personal rights (GDPR) been advertised but the whole thing shows who she is, how vulnerable she is. If you can't or refuse to see the problem with this then it says alot about why this allegiance behaviour is so successful in the advertising/media world.

Let's have respectful, real education about real lives of families with autism and other disabilities, especially the non media friendly world of PDA.

You have your opinion and I have mine, I think you're being ridiculous and it's still not bloody GDPR!

Autumnalblooms · 10/04/2023 13:16

Floralsquirrel · 10/04/2023 12:59

You have your opinion and I have mine, I think you're being ridiculous and it's still not bloody GDPR!

Ok i work in care , have done a long time and this is not a GDR concern because she and her family have given consent .You don't know they were talked into it that is one huge assumption .They have i feel brought a lot of awareness to autistic girls who mask .Out of my two high functioning teen DD one can attend mainstream one cannot .The one is a extremely good masker ,very intelligent and very quiet in class .So anything that highlights this is brilliant in my eyes .To be honest the way you say they were talked into it is a bit rude ,we don't know them personally yet you have assumed that they were naive enough to let themselves be used .Wonder what they would make of that ?

Autumnalblooms · 10/04/2023 13:19

@Floralsquirrel apologies the post is not meant to look as a reply to you as that i disagree with you , i actually do not .I missed to quote what you were replying too.

ArcticSkewer · 10/04/2023 13:40

Found it quite traumatising.

Poor bloody sister. Will probably grow up to be in some kind of abusive relationship where she acts as the 'rescuer' to some knob and can't even recognise her own feelings or emotions til she's about 50.

Or maybe that's just me projecting.

And who buys a full on drum set and puts it in their living room?

That aside, why isn't the money going 50:50 to a better autism support charity and a young carers charity? Whatever the equivalent of greenwashing is, this is it. As if Vanish care.

BoojaBooj2 · 10/04/2023 13:48

EsmeSusanOgg · 10/04/2023 12:49

Not the person you replied to. We need more ND representation. But I think the bit with the drums in a shared space was a mistep. It was an unreasonable thing to do, regardless of being ND. And pushed audience sympathies entirely to the (presumably) NT sister and her issues.

So much of the ad was me growing up. And I really empathised. Especially with a beloved clothing item. But the drums? In the living room effectively? That seems like an utter recipe for disaster. And most people on the Asperger's end of the ASD spectrum (which is what is being portrayed here) know that. And I hope their parents would know that too.

The sister getting annoyed by all the cumulualtive little things, would make just as much sense. And not give the impression that all people with autism are utterly unreasonable - whilst still presenting that autistic teens can be very difficult to live with.

Yes, exactly!
I think the 'plot' here is a major issue. The sister got annoyed (understandably) at the drums, hid the blazer. Triggering a meltdown, she then had to find it and apologise.
There's nothing 'positive' about the main character from a human perspective. She's clever and artistic - so? The public already think autistic people all have some hidden genius. It doesn't really add anything. They could have portrayed her as doing OK with a mix of A/B grades.
Yes, this is a snapshot and not her whole life, but what they choose is consistent with the story they want to tell, that's why we have film analysis as an academic subject in the first place.
What is that story? That while the world can overwhelm autistic people, their loved ones have to just tiptoe around them?

The sister may not even have been ND. Could've been like mine. Champion masker, unlike her older sibling. Until she couldn't.

Would it have been so hard to have a scene where something nice is shown? Like maybe the sisters making up after fighting, like any other pair of sisters?

Bunnyhair · 10/04/2023 13:55

BoojaBooj2 · 10/04/2023 12:33

Hi fellow multiplex! I like that term.

Yes, it seems many people jump on the bandwagon of 'adapting' = 'making more NT acceptable' and that's not true at all.

Also while this ad is about autism, on a wider scale there are other conditions with overlap (e.g. ADHD). And there are specific diagnoses that can be similar - e.g. general sensory issues with food, sound of autism vs AFRID, misophonia. There's really no 'catch-all' term that expresses a person's needs.

At the end of the day , in a philosophical way I think it all comes down to the increasing attempt to fit people into boxes. Everything around us is increasingly automated. You can't speak to a human in any form of customer service without going through a million forms. We have algorithms supposedly providing 'personalisation' but it's just classification on a deeper scale. Job interviews all have online tests, rubrics (which yes while enforcing a standard also allow many to fall afoul of them).

A slower pace, more individually geared way of life with the time and space to think, and personal connection would go a long way towards making life easier. Everyone would benefit, yes but especially ND people. Autism is very individualised in its presentation and that's the main thing that has to be gotten across.

Hear hear! And I do often think that, as a society in general, the more granular we’re encouraged to get with our diagnoses and identities, the greater our expectation that others should be able to understand us perfectly, intuit our needs, and offer perfectly tailored adaptations and accommodation.

And that is just not possible, in the crowded and overwhelming world we live in. The underfunded and bureaucratic systems that serve us are scrambling to keep up with our expanding self-awareness.

The nervous-system-friendly environment you describe is basically how I grew up, in a rural university town outside the UK, in the halcyon days before the internet.

I went to a state school where there was no uniform, no rigid national curriculum, no pressure about exam results. We had a guidance counsellor who said ‘the best part of my job is hanging out with the Different kids’ - like we were Ally Sheedy and Judd Nelson in the Breakfast Club, rather than personified checklists of needs and sensitivities. We were just Different, in all our different ways, and he was there to help each of us work out ways to navigate the hellscape of adolescence as comfortably as possible.

Our high school also had a free crèche so that teenage mums could finish school. The system was set up to support kids to have as many options as possible, whatever their circumstances. And graduates did really well, by all the standard metrics.

There was no school ‘refusal’ that I was aware of. Not because people were made of sterner stuff back then, but because the system was flexible and properly resourced, and the teachers weren’t burnt the fuck out. Plus, of course, there was no such thing as social media, and there were half as many people in the world as there are now. Take me back!! 😭

user1471530109 · 10/04/2023 13:59

I don't know anything about 'Ash' as a real person. But if she is amazing at maths, why should this not be portrayed? I got the impression she was 'playing herself '. I also think the real sister would be mortified that some of you have interpreted the film the way you have. But maybe not. Maybe she happy that her side has 'come through'. We don't know these people.

As for the drums. I think that's a red herring. That scene was about her regulating her emotions and the impact on the family who understandably got frustrated. It wasn't supposed to come across as Ash being selfish or a brat! I didn't take that from it. But like I said, that's my life being shown! I also didn't interpret the sister giving her the hoodie back as her being controlled. The sister was also fed up after having her life impacted. She lashed out and regretted it. She saw the impact on her sister and instantly knew she had gone too far. Just like many sibling relationships. It was very clear in the film that she cared deeply about her sister. It wasn't a reaction of being scared or controlled like some seem to think.

TheVolturi · 10/04/2023 14:00

It moved me. Just because my son age 10 who has Autism is very much like the Autistic girl in the video. And the chaotic, testing, difficult dynamic of the house is very much like ours too. Son age 9 has Adhd and also have dd age 5. I am now a single parent to them all after suffering a lifetime of domestic abuse from my husband, and it's really not easy. There isn't much if any support in our area for parents of Asd kids.
I wish that after diagnosis by nhs there was immediate support and education, to make all of our lives easier and better.

Fundays12 · 10/04/2023 14:02

spindrycycle · 09/04/2023 15:19

I just felt sorry for the sister in the advert. Yelled at for talking with her friend in the car, then forced to listen to drumming in a shared room later. Like she was walking on eggshells the whole time.

Unfortunately this is the reality for my whole family. We all feel we are waking on egg shells as dc1 is autistic and very highly strung. one of his siblings in particular takes the brunt of his outbursts and now has anxiety himself and needs support

Turquoisesilver · 10/04/2023 14:03

In my personal experience, most siblings are incredibly loving and tolerant and understanding towards their brother or sister as children/teens. Being totally candid here it tends to be adult life when resentment starts to emerge. I’m not saying that to make anyone feel bad, it’s just a point to consider when discussing it.

MoreChilli · 10/04/2023 14:04

I thought it was great. One of my DDs is autistic and masks so well in school that her difficulties aren’t seen, she isn’t properly supported in school, and then we deal with the fall out at home.

I cried when I watched it, it felt like a real snapshot of our family life. I hope all my DD’s teachers see it. Awareness is a good thing.

I have a few friends with autistic daughters and they had the same reaction as me.

We do walk on eggshells, including her sister. But they are also close. Luckily we don’t have a drum kit 😂 I think part is quite symbolic though.

MoreChilli · 10/04/2023 14:05

user1471530109 · 10/04/2023 13:59

I don't know anything about 'Ash' as a real person. But if she is amazing at maths, why should this not be portrayed? I got the impression she was 'playing herself '. I also think the real sister would be mortified that some of you have interpreted the film the way you have. But maybe not. Maybe she happy that her side has 'come through'. We don't know these people.

As for the drums. I think that's a red herring. That scene was about her regulating her emotions and the impact on the family who understandably got frustrated. It wasn't supposed to come across as Ash being selfish or a brat! I didn't take that from it. But like I said, that's my life being shown! I also didn't interpret the sister giving her the hoodie back as her being controlled. The sister was also fed up after having her life impacted. She lashed out and regretted it. She saw the impact on her sister and instantly knew she had gone too far. Just like many sibling relationships. It was very clear in the film that she cared deeply about her sister. It wasn't a reaction of being scared or controlled like some seem to think.

I agree with you.

Fundays12 · 10/04/2023 14:13

As a mum of an autistic child with 2 other nuerotypical kids I really like the advert. For a start it's really good that Vanish are highlighting that girls are autistic too as some people in my experience still believe only boys are autistic. My son is diagnosed but I know mums of girls who are desperate for diagnosis for there daughters. Some present the same way as ds but they are still struggling to get diagnosis

I also like that it highlights the family dynamic and how living with someone can affect siblings but equally it's nice that it highlights that the sister realised how much she affected her sibling my taking her jumper. It highlights sensory overload too.

ArcticSkewer · 10/04/2023 14:14

Turquoisesilver · 10/04/2023 14:03

In my personal experience, most siblings are incredibly loving and tolerant and understanding towards their brother or sister as children/teens. Being totally candid here it tends to be adult life when resentment starts to emerge. I’m not saying that to make anyone feel bad, it’s just a point to consider when discussing it.

Very true for me. Tbh I didn't even know any better/different when young. I now see it as a type of grooming and it's fucked up my adult relationships as I spent my 20s 30s 40s acting as support human to everyone around me.
When other siblings post on here about how lovely it is blah blah I do wonder what their own relationships are like. We normalise abuse.

That said, I still play that role of supportive sibling and it's a lifelong caring role. Obviously unthanked as the people being cared for don't even think they are being protected/looked after. I wouldn't abandon them to the system.

bellac11 · 10/04/2023 14:14

You can care deeply and love someone though and still be resentful and have unmet needs because of them

And its so insidious that like others say, the full fall out only because obvious in much later life.

It shouldnt be dismissed

CaramelicedLatte · 10/04/2023 14:32

I can’t bear it. I agree that it depicts the life of siblings (accurately a lot of the time tbf) as total suit and if I could solve everything with a hoody life would be a fucking breeze.

I wish my DS had it that ‘hard.’

NewNovember · 10/04/2023 14:35

CollieFIower · 10/04/2023 08:04

I hate it and am utterly fed up of people sending me links to it (I have an autistic DC). Just feels like Vanish appropriating the struggles faced by autistic people to tug on heartstrings and flog their shitty stinky toxic-to-aquatic-life stain remover.

But it's not it's a competition

BoojaBooj2 · 10/04/2023 14:36

ArcticSkewer · 10/04/2023 14:14

Very true for me. Tbh I didn't even know any better/different when young. I now see it as a type of grooming and it's fucked up my adult relationships as I spent my 20s 30s 40s acting as support human to everyone around me.
When other siblings post on here about how lovely it is blah blah I do wonder what their own relationships are like. We normalise abuse.

That said, I still play that role of supportive sibling and it's a lifelong caring role. Obviously unthanked as the people being cared for don't even think they are being protected/looked after. I wouldn't abandon them to the system.

That's really sad, and it shouldn't be that way.

Depends on personal circumstances. It takes a lot of effort, and it's difficult. But yes, it's possible to pay attention to both siblings and not turn them into 'emotional support humans'. In my personal case although I have always tried to balance both needs the younger got diagnosed later than would have been ideal, which I still feel guilty about.

In my logical brain I don't think either of them are capable of, or should a 'caring role' for the other. So I don't see why another sibling, just because they are NT should have it. But then unlike @Turquoisesilver I've seen a lot of sibling impacts - out of my acquaintances a fair few of the siblings have been diagnosed with their own MH issues. Depression, anxiety, self-harm.

NewNovember · 10/04/2023 14:36

The girl herself is autistic and helped write the script it's excellent.

bossonext · 10/04/2023 14:39

fUNNYfACE36 · 10/04/2023 10:59

The trouble is I don't think is going to promote acceptance snd tolerance of people with autism.people who don't have understanding of autism.
They are going to feel sorry for Lily who presumably has her own non autistic anxieties, and frustrations and feel sorry for her and think Ash is a brat that needs taking in hand.

Well it clearly didn't work on you.

NewNovember · 10/04/2023 14:42

RedToothBrush · 10/04/2023 10:27

I am sick of products being sold off the back of virtue signaling and awareness training.

I think it's exploitative tbh and I don't think it really helps awareness. It plays to already sympathetic audiences but alienates others - and the danger in that is active backlash.

So it gets cash out of people going 'ooo look at the poor people how wonderful are vanish' when vanish could actually have a really piss poor track record of employment for autism. We don't actually know.

The likes of energy companies have been criticised for adverts that promote green ideas but many have been shown to merely be running 'greenwashing' campaigns to improve their public imagine rather than their being substance to them.

I'm deeply skeptical of advertisers who jump on bandwagons rather than focusing on their product tbh. Is there product really that good, if they have to draw focus away from it? Is the branding worth the extra over the own brand alternative?

No it was competion for an advertiser to make an advert based on neurodiversity to raise awareness.

Allthegoodnamesarechosen · 10/04/2023 14:59

BoojaBooj2 · 10/04/2023 10:18

These days ‘others’ is highly likely to include other ND people though. That’s the real life challenge.

Especially as ironically given my dislike for the video - the girl in it would have been the sort expected to give way if she doesn’t ‘seem autistic’ to others.

15-20% of the world population is estimated to be neurodivergent. What’s more, they all may have conflicting needs. You get on a plane, one person stims loudly, the other is distressed by noise and can’t wear earplugs cuz sensory issues - what do you do? Hmm? Who takes precedence?

That’s why ‘accommodation’ is a delicate dance. It sounds bitter but it’s actually easier to be one of a few ND people and have everyone else be understanding. Than have lots, with different needs, who can’t exactly ‘absorb’ each other. It’s politically incorrect to say this.

That is such a perceptive and thought provoking post.