First they came for IKEA

[viques]

Then they came for Hyundai………

AIBU to think if you want our money tell us who you are from the start.

<thumbs up>

Only we will know the truth. 😉

Surely it's Primarni?

If anyone is curious

Old pronunciation: Hi-yoon-die

New ad: Hyoon ("oo" as in "ooh") + day

Actual pronunciation: Hyon ("on" as in "go on") + t/day

Other somewhat close approximations:

Samsung: some (not "sam") + song (not "serng")

Casio: Ca (a as in "aha" not "apple") + shio

Asics (the shoe brand): Ah + shik + su

Huawei: Hoo + wah + way

Uniqlo: You + niku + ro

Bit late to this but my ex worked for Hyundai in their Weybridge office back in the 90’s. The Korean’s in the office pronounced it Hundai … obviously the Y is silent 😊

@Downtherefordancing that's the American pronunciation — silent Y and rhymes with Sunday

I know, bloody foreigners, trying to say we shouldn’t anglicise their names 🙄

Oh my gosh- it was always Volksvagen when I was a child- we’ve always had them, but now we say Volkswagen (or just VW). I wonder when it changed…

I've not read the whole thread so sorry if this is a much repeated comment, but I don't actually understand why anybody actually gives a f**k? I've called them Hi-Un-Die and I- key-ah for decades, and if people don't understand what I mean when I pronounce them that way, (a) they're not the brightest bulb in the packet, and (b) their opinion is in any case irrelevant to me.

When I first moved to the UK people would regularly correct me on my pronunciation of Spanish names. I'm Spanish mothertongue.

Admittedly, I spoke them differently from what many Spanish people do, due to my regional accent.

Would be a bit like my correcting a Scottish person on their pronunciation of English names...

Definitely Nestles Milky Bar, none of this Nestlé nonsense 😂😂😂😂

According to a Danish lady I follow on TikTok, ikea is ikea, just as we’ve always said it (yes, I know ikea is Swedish, but the languages are pretty similar!)

My Swedish colleague was always infuriated by the way we said IKEA in this country, and of course pronounced it the Swedish way. Which absolutely ISN'T the way your Danish tiktok person says it. The latter is probably trying to humour her English speaking followers.

I was singing as I was reading, they most definitely said nessals milky bar

Apologies for the typos above. I don't know if it's because it's late, or because I'm getting infuriated!

Who cares how these companies want their name pronounced, this is England and we'll pronounce them in a manner which fits our requirements, not theirs, if they don't like it then my advice to them is don't try and sell us your s**t products, IKEA in particular, its all junk.
One of my favourite anglicised words is Wipers, which is what our brave soldiers called the Belgium Town of Ypres, you won't find any Belgians complaining about that, especially in Ypres where they play the Last Post every evening, to honour our dead from WWI.

And Samsung isn't Japanese.

Nessles

@SoShallINever I assume that was to me as I was the only one who mentioned Samsung. Samsung is Korean, same as Hyundai.

It's amusing how uptight, defensive and dare I say it, nationalistic people are getting over some names and pronunciations! It really is a whole new level of insecurity if the mere existence of a foreign language can make you feel that way

😂🤣🤣

I’m in Canada. The ads pronounce it Hun-Day 🤷‍♀️

The milkybar kid is strong and tough, and only the best is good enough. The creamiest milk, the whitest bar, the goodness that’s in milkybar. The milkybars are on me! Nestle (Nest-lay) milkybar!

I live just down the road from the Nestle factory, and it’s pronounced Nest-lay by everyone around here, everyone who works there, people’s parents and grandparents who worked there. It’s always been Nest-lay. With a picture of birds in a nest.

As a Canadian, I agree. I don recall this exact commercial, but I remember this jingle.