Am I the only one to be incensed by the message shown in the Waitrose ad - don't worry boys, if you cry when you don't get what you want, a girl will give you hers? She's lost her pig in blanket but you've got yours, so all is well and the natural order of the world is restored.
Yes, I know it's just a Christmas ad but it's another example of women being socialised to be kind from a young age, ignore our own needs and put those of men first. Any one else agree?