If sizing does now normalise to the mean then why is there such a big difference between stores.
For the fourth time, because they profile their customers. Some demographics are generally slimmer than others.
If designers aren’t vanity sizing then why not have size 10 being the 32” bust 22” waist and 34” hips
Because they're normalising to the mean, and they are profiling their customers, and size numbers are not based on measurements but on scaling systems to enable pattern cutters to scale up and down from the medium size. They have to adapt to the market. Not many people are that size any more, and even of those who are, they will have a lot of variation in how they are shaped. Profiling customers and not having uniform measurements everywhere actually makes it easier to accommodate variation. Most women aren't hourglasses anyway. The most common shape in the UK, in all sizes, is pear.
Everything else has got bigger too (chairs, beds, doorways) but nobody gives a shit about that.
How many times do I have to say it?
Look, I am sorry that you struggle to find mass produced off the peg stuff that fits you. I'm sorry that sizing has not adapted to suit you personally. I'm sorry that sizing inflation is not vanity sizing when you clearly want it to be, for whatever reason. I'm sorry about whatever happened with your daughter and your old clothes and shopping in the 80s or whatever (although sizing variation has gone on for decades; I remember articles about being three different sizes in the 90s). Sizing and fit are shit for everyone. How many people say they find it easy to clothes shop?
But it's not due to a mass conspiracy to flatter fat women into thinking they're thin. They're doing what enables them to sell without making sizing even more bloody complicated than it already is.
I'm bored now.