To think personalised pricing is unethical?

[Issummeroveralready]

I already thought that using a club card to get reduced prices on food items was a little close to the mark, but tonight on TV I saw advertised that a certain supermarket is now offering personalised prices on food items when a loyalty card is used (nectar card). AIBU to think this is neoliberalism gone mad. Surely food costs what it costs. Fancy Mary getting lurpack for 5 quid and John getting it for 2 because of some known algorithm. Bonkers.

I happily sell company my shopping data if it is used for deciding on what to stock in shops I regularly visit as well🤷🏻
Fucking asda should do that. Everything for sushi bar wasabi. WHO DOESN'T STOCK WASABI WITH SUSHI STUFF. Asda, that's who.

I get better prices on certain products that I buy a lot using the self scanner and my and Nectar card, is that the personalised prices you’d not agree with?
I honestly think it’s win-win.. I get money off, they get the data they want. We all know that loyalty cards work to their benefit too.. this way, I get actually benefits (I save usually £4 or so per shop.. better than any other loyalty scheme).

I sell my data all the time to various companies.

I'm not buying or doing anything shameful so why would I be fearful of it?

I don't care in the slightest if i see adverts that are tailored to my buying history. Could introduce me to a yummy new product or whatever.

Don't shop at Tesco if it bothers you that much or go and pay the higher price. There is no attempt to force you into signing up for a Clubcard.

It's a bit like giving student discounts.

You want to sell extra stuff to people who can't afford full price, without giving the lower price to people who can afford the regular price.

yawn 🥱 😫 just get yourself a f*ing loyalty card.
Why wouldn't you, to get lower prices.
Yes they have your data but its not like there gonna send a hit man round to off you, is it?

Ok so they might know that security is one the sketchy side but what can anyone really do with the information? Names and addresses are easy to search up. Aside from credit cards how useful is the weekly shop to anyone?
More likely its their political leanings rather than any knowledge of wrong doing.

I'm not sure if you are annoyed that someone (or you) might end up paying a different price than someone else without you knowing. Take for example gas and electric, it's all the same stuff regardless of your supplier. We all pay a different price depending on what tariff we are on and what supplier. In turn, this is linked to if we bothered to switch or fix etc. There is plenty of opportunities to acquire different/cheaper prices dependent on how hard you look. In fact, in most cases, the cheaper prices are only available because others are overpaying.

Yeah they kinda do tell you what they do with your data.
www.tesco.com/help/privacy-and-cookies/privacy-centre/tesco-and-your-data/your-data-journey/

It's the law (GDPR) you are in complete control of your data. If you don't want a company to have it you can ask to have it erased.

The Sainsbury card seems a bit different to me , ‘personalisation’ is much more data specific than a straight open to everyone who can manage to sign up or remember to bring their card with them. I don’t expect to find out more because I don’t like Sainsbury’s social policies and I haven’t got a smart phone.

Yes. This is what I was talking about really. Data specific personalisation... The clubcard is a blanket discount. However I have no idea what algorithms sainsburys are using. They should make it clear?

It was like that in the USA . I remember shopping in Win Dixie and Walgreens and using loyalty cards

I like the "freebies" that clubcard gives you. It's always been useful

But that isn't what your OP was about. You were objecting to people getting what is the equivalent of an electronic discount coupon.

Getting discounts on what you buy the most has been done for years. They aren't using an "algorithm" as such, they just look at what you're buying. My Nectar prices are all things I usually buy. The "extra points" offers are also usually things I buy with the very rare oddity. The algorithm appears to be "she bought this, give her some money off it"

But that isn't what your OP was about. You were objecting to people getting what is the equivalent of an electronic discount coupon

Yes it was. I should know. I wrote it after watching the saisburys ad. It was about their new personalised prices. Hint is in the thread title.

Didn't that ship sailed ages back?
Free entry and/or happy hour prices for young women. Who where of course the bait to get the lads in and spending earlier.

@Issummeroveralready

Yes. This is what I was talking about really. Data specific personalisation... The clubcard is a blanket discount. However I have no idea what algorithms sainsburys are using. They should make it clear?

The algorithms will be changing all the time depending on the products they are pushing, and they'd be broadcasting their retail strategy to competitors.

Most people really don't care if a supermarket knows they purchased hobnobs/orange juice/basil or whatever, and have no problem offering that information in exchange for better deals.... Why should your frankly irrational distain for this stop this... If you don't like it, don't get a loyalty card.

Also, Supermarkets owe you nothing... If they want to trade information for lower prices from wiling customers, why shouldn't they.

@Issummeroveralready

What you really seem to be wanting is communism. Highly regulated prices with nothing such as bulk discounts that might favour people who aren't so poor they can't buy in bulk.

Why? Because he's not deemed old enough to consent to his personal data being used by a big corporation...

Is it "fair"... No, but then I thought most people grew out of naive childish concept that everything in life could or should be fair in the sense of everything being the same for everyone during childhood. Clearly I was wrong...

I suppose you think it's also unfair they won't hire your young children so they can earn the money to buy things from the supermarket...

Is it "fair"... No, but then I thought most people grew out of naive childish concept that everything in life could or should be fair in the sense of everything being the same for everyone during childhood. Clearly I was wrong..

Things can be fair and equitable. Just look at Finland. We've just chosen a different (worse path) of the financialisation of everyday life. It's a shame.

'sup

www.expat-finland.com/shopping_in_finland/loyalty_cards.html

Tesco seem to be over-pricing some items for those customers who don't have a clubcard, and the reduction is back to the normal prices you could buy it elsewhere.

I don't mind Tesco offering me discounts for letting them access my data; I object to them trying to push me into getting a clubcard by over-pricing things. It makes me less likely to pop in for odds and ends (not a regular Tesco customer, so a standard voucher model of clubcard isn't really worth it).

I studied marketing as part of my business degree, and I actually chose Boots Advantage card as one of my projects (This was what 14 years ago?). Anyway, I wasn't so much concerned about the data (although back then that was more of a concern for me than now), but I was concerned at the level of manipulation involved, as I saw it (I have since been diagnosed with autism - which may be relevant). I just wanted to pay a fair price, for an item I want/need. I believe those offers that some stores do, that layer with each other - You know, a 3 for 2, alongside a 10% off, alongside a free gift if you spend x amount, alongside points offers. They are purposefully confusing and mean you overspend (and overbuy). And if you are anything like my mum you end up with a bathroom heaving with products and no money in the bank!!!

I've avoided cards ever since, and I think I am better off for it. I dread the day when the information is so valuable they are everywhere!

@HyacinthKylie I've just received nearly £60 of Boots points for buying an electrical product through Boots when there was an offer on. That's £60 to spend on toiletries which will keep me going for a long time. Well worth it!

It really doesn’t bother me in the slightest if Sainsburys know I buy a lot of dried mango if it means I get 75p off every time I do.

But you're not selling your whole life data by using a clubcard... You're selling some anonymous demographic data....that's it.

You're selling similar data to Mumsnet tbh. They will know where in the country you are roughly, what device you're using, your email address, how long you stay on the site, where you were before the site, probably the browser you're using etc not wildly different to the data collected on clubcards.

(and if you've filled it in MN have the following personal information, your sex, age, postcode and if you have kids or are expecting.)

Tesco don't "owe" anybody anything.

If they want to offer these discounts via clubcard... They can.

Why do they have to care about the 12yo that can't get that discount on a pack of biscuits?

It's not as if the discounts are on essential items that haven't got cheaper alternatives anyway. Like... But a pack of value Chocolate Digestives for 45p, instead of the discounted branded ones at £1 instead of £1.50.

It really isn't a compulsory purchase....