To think personalised pricing is unethical?

[Issummeroveralready]

I already thought that using a club card to get reduced prices on food items was a little close to the mark, but tonight on TV I saw advertised that a certain supermarket is now offering personalised prices on food items when a loyalty card is used (nectar card). AIBU to think this is neoliberalism gone mad. Surely food costs what it costs. Fancy Mary getting lurpack for 5 quid and John getting it for 2 because of some known algorithm. Bonkers.

Meh. If you have an Alexa or use the internet your data is out there anyway. Might as well benefit from it.

at least the supermarkets are up front about it. Amazon and google however, … even mn gathers your data.

the only way to ensure your preferences aren’t known is to get rid of the internet.

It does make me laugh when people are on the Internet and moaning about data harvesting. There's no barrier to entry for a clubcard it's not some exclusive club ffs, nectar prices are even better because they're tailored to what you actually want. If they keep sending me vouchers for oatly at 98p I'll keep shopping there. They win and so do I, everyone is happy.

I am willing to sell my data in exchange for reduced prices on my shopping

You are not, no problem but you don't get discount. I don't understand the problem. No one is forcing you to give your data.

As always ageism creeps in. Older shoppers are perfectly capable of using a Clubcard.

I don't care if Tesco's know what I buy. It's no big deal. There are other options, eg Aldi, if you prefer that everyone pays the same price.

And the claim that you pay more for flights if you don't clear cookies is nonsense. It's simply not true, although many believe it is.

To my mind insurance pricing is different to holiday pricing and both are different to the ethics of supermarket pricing.
I think you should pay more to be insured if you are skiing rather than sitting round a hotel pool.

Tesco prices without a Clubcard aren’t higher than RRP. They are the same as you’ll find in other supermarkets. If you don’t want a Clubcard there is usually a similar product that’s cheaper anyway. It’s the physiology of a bargain versus actually saving money.
Ethics of data? Not sure where I stand. I instinctively dislike the idea whilst thinking it’s unlikely that they can do anything detrimental with it. Does it matter a computer knows I was in a Tesco Express 200 miles from home or how often I buy wine?

I like it. I've got a club card and a nectar card and it saves me money. I don't care what they do with my data to be honest.

This.
‘your’ data is completely no cost to you -why would you care if Tesco ‘know’ you use a certain n shampoo??
This thread has prompted me to get a nectar card now too -thanks! 😁

I buy a new car that costs £20,000 and the dealer gives me £1000 off in exchange for my old car, so I pay £19k. You, without a car to part-exchange, feel miffed that you're expected to pay £20k and don't get the cheaper price I did.

I am willing to sell my data in exchange for reduced prices on my shopping

I'm not willing to sell at the price they offer, they are fleecing you for your data. A lot of younger people are starting to resist this cheap data extraction because companies do really need it so they should pay a fair price.

You're on Mumsnet, where you pour out your thoughts on a massive range of issues, and they publish those thoughts publicly. Yet you're upset that your purchase of chocolate digestives has been logged.

First it's the biscuits then it's social currency. This is how it always starts...

Can anyone explain what dark dastardly deeds Tesco can do to me by knowing my shopping habits?
What send me money off coupons, how dare they the bastards!
They must think I am as boring as fuck as I generally buy the same food every week.

Ds 16 has been using my clubcard at the self service since they brought in clubcard prices. I use the app, he carries my card. Never been questioned.

But, why?

Yet, here you are sharing your data...

And you share your data happily with many companies for no "reward". Mostly targeted advertising....

My tesco club card data shows that I buy small quantities of random things. DH's club card shows that he buys wine and soft drinks. I am happy for this data to be shared with anyone if it means we get a hefty discount!

My DB is paranoid about his data being out there to the point that he insists on still using cheques. He is convinced that cheques are more 'secure' despite cheques conveniently having all his bank details and the cheque guarantee card having a helpful example of his signature.

No one is being fleeced. Those without a club card are paying the actual price, those with a club card are offered a discount. It is no different to having a printed coupon for a discount or any of the other many ways people get discounts on things.

Don't have one then. Although clubcards have been going for, what, 30 years or so, can tell me a harm that's come from them?

I read the title as personalised piercing do was kinda disappointed to see nectar cards 😁

They don’t have to buy the same thing though. All supermarkets have a range similar items at different price points. People can buy own label, branded, premium, cheaper frozen than fresh etc at various costs. Just ignore the offer. Normally there’s a version that’s cheaper anyway.

The only bit that personally feels unfair are airline and hotel points. The people who get the most perks are typically not paying for them themselves. But that’s not an ethical thing but a personal peeve.

This really doesn't bother me. If i

Brilliant. If I can get much better prices in things I genuinely use, then fab. Yes they might chuck other reduced price items in my face too but I just don't buy them. I'm not too fussed what they "know" about my buying habits because I have zero brand loyalty and always go for what I think is the best price.

I used to work in the clubcard call centre and could never understand the people who would call going absolutely nuts about the fact that Tesco wanted their info, but were also pissed off if they got vouchers for stuff they didn't regularly buy.

It's a deal, a trade, be part of it or don't.

They will be analysing to determine how to get you to spend more with them in the long run

It's kind of like the old 9place sweeties at the till " as that gets people to buy what they didn't plan to , only digital

Exactly.

I'm sure my credit card company also uses my "personal data" (although, ironically I do get Clubcard points for that 😂)

Presumably the "I'm not selling my data that cheaply!" people only use cash.