My conspiracy theory is that the early humour and language and posting style was a specific organic thing that arose from early posters when the site was small, but it had lots of unwritten rules and codes and in-jokes and a few ‘royalty’ posters and lots of long-standing recognisable user names. All of which MN HQ probably found potentially off-putting to scaling the site up for huge numbers of users.
So I think HQ broke that original culture on purpose when attempting to scale up the site to attract more ad revenue and more users. Name changers = multiple usernames = the appearance of a greater number of regular users. New users arriving = a greater number of regulars.
The Daily Mail trawling (which I’m sure was actively encouraged at least at first by MNHQ ) brought in the Mail’s angry BTL commenters and that really changed the atmosphere.
Also things like Gordon Brown coming on here and not being able to choose a favorite biscuit being reported as a news item, plus the mainstream media nicknaming a general election around that time, the ‘Mumsnet’ election, would have brought in new posters from all over the place, to see what it was all about.
Penis Beaker etc hitting the Mail brought in a big influx of new people so the old people felt the culture had changed on the site back then- then the horrible swatting and data breaches and Jeffrey taking over the site and it shutting down for a few days made it too scary to stay on here for a lot of posters. It definitely put people off keeping the same username for any length of time so we stopped feeling like we recognise each other’s names.
Since the site got a name for being a big forum it has been targeted by people doing free market research on us, paid posters doing product placement, paid people just generally here for work, testing stuff out for free. Not just normal women posting any more.
It was really grim for that here in the run up to Brexit with endless bots and paid shills in droves arguing pro-Brexit points (just calling remainers names usually). Still see a bit of that type of poster around on some threads. The heavy use of ban hammer on the feminism boards deterred a lot of women and is another example of HQ deliberately shaping the posting culture.
MN used to reflect and maintain the original culture and style with their choice of mods, who wrote fun weekly highlight emails in the old-style site vernacular. I remember the funny weekly round up emails from Aitch. Now it’s an edited highlights email with no comment around it. Neutral to the reader seems to have been the preferred corporate personality for several years now. It is a bit Magnolia paint and that definitely changes the vibe.
We’re maybe some of us a bit older and grumpier since we first arrived? I am anyway! But I still like the site and have learned a lot from posters. I am curious to know where all the old posters are now though…