I mean, it's pretty weird isn't it, to want to walk around with a label saying BOOB right by your boob. It's not exactly subtle. It seems a bit like having jeans with ARSE written across them, or knickers with.... well, you get the idea.
www.nctsales.co.uk/prodshow.asp?id=639&cat=255&scat=259&parent=255
I thought about returning it, but then DS yakked on it as I was trying it on and trying to calm her at the same time. She obviously doesn't think much of it either.