Meet the Other Phone. Protection built in.

Meet the Other Phone.
Protection built in.

Buy now

Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to not want all models to look like 'real' women?

237 replies

beattieedny · 21/05/2022 18:31

Just that really. I am much more likely to buy clothing if the model looks like looks slim. I don't care for the current thing of showing clothes (aside from specifically for plus sized ofc) on fat people. It's not as attractive.
I am a thin person but have been fat by the way.

OP posts:
Blossomtoes · 21/05/2022 20:58

Brieandcamembert · 21/05/2022 20:54

The fat shaming on this thread is appalling.

its not shaming to say that models should be healthy looking.

You can look healthy at a normal size - unless you’re saying no size 14/16 woman looks healthy - which is obviously bollocks.

Nosetickle · 21/05/2022 21:00

I think it’s a good thing for consumers to see a range of sizes modelling clothes but the sad fact is I do think that it possibly puts people off buying things and isn’t a great marketing tool. I have often been eyeing up an item of clothing online and then scroll through the pictures and see a larger woman (like me) wearing it and realise it actually doesn’t look as nice as I first thought so I don’t buy it.

Rewis · 21/05/2022 21:11

I want models in online stores to stand like normal human beings. It would tell me a lot more about the t-shirt than the weird pose on your stomach.

Fernsinthegarden · 21/05/2022 21:16

In the Style is probably the only online place I’ve seen that shows clothes on models who are 8, 14, 20 (guessing on exact sizes but they show a range of 3.) I’m not really an online shopper but I find it useful to imagine what something looks like on a woman who’s figure is closer to mine - bigger boobs, bit of a belly etc.

Sushi7 · 21/05/2022 21:25

The issue is that most models are either very underweight or obese. Not many in the bmi 18-24 healthy weight range (judging off how they look). We need more petite models because most are taller than the average man, let alone the average woman.

yellowsuninthesky · 21/05/2022 21:27

I don't like seeing clothes on either extreme. Can we not have models who are say a size 10 or 12? That would be neither thin nor fat.

As for "thin privilege" - I guess I can work at being slim because I am healthy and uninjured so I can exercise - I suppose that is privilege.

yellowsuninthesky · 21/05/2022 21:29

I think this is quite a good example of showing sizes that are at neither extreme: contra-movement.com/collections/womens

aSofaNearYou · 21/05/2022 21:30

Nosetickle · 21/05/2022 21:00

I think it’s a good thing for consumers to see a range of sizes modelling clothes but the sad fact is I do think that it possibly puts people off buying things and isn’t a great marketing tool. I have often been eyeing up an item of clothing online and then scroll through the pictures and see a larger woman (like me) wearing it and realise it actually doesn’t look as nice as I first thought so I don’t buy it.

This is an interesting logic because I don't buy things BECAUSE I haven't seen them on someone larger/curvier so can't imagine if it would actually look nice on me and assume it probably wouldn't.

But this comment suggests it's more common for people to forget about that and accidentally buy something that won't suit them because it looked good on the Size 8 model.

Could explain why they don't feel the need to reel in Size 12-16 shoppers!

IEatChocolateForBreakfast · 21/05/2022 21:32

I agree with the 3 sizes rather than just super skinny or super obese. Sadly I agree with one of the posters about the Boo hoo plus size models. The clothes look really unflattering on them.

I suspect the reason why companies only show 2 sizes rather than 3 comes down to cost. It's not commercially viable for most companies to pay 3 models, 3x the hair and makeup and 3x the number of final shots required from the photographer, 3x the retouch fees and potentially an increase in the cost they pay someone to upload it onto their site. Think of the increased costs just increasing from 1 model to 2. Now you want them to pay for the costs of 3 models?? That increase is then going to be reflected by an increase in price of the clothing which will probably put many people off and then they'll whinge that their prices aren't inclusive 😑

Vikinga · 21/05/2022 21:35

I would find it very useful for clothes to be shown on a variety of sized models. Some clothes suit some figures better than others. Some look better on a slim frame and some on a curvier frame. If I could see what clothes would look like on a drive 14 pear shape woman I'd be more inclined to buy online. As it is I never buy clothes online because I can't tell if it will suit me.

Vikinga · 21/05/2022 21:38

IEatChocolateForBreakfast · 21/05/2022 21:32

I agree with the 3 sizes rather than just super skinny or super obese. Sadly I agree with one of the posters about the Boo hoo plus size models. The clothes look really unflattering on them.

I suspect the reason why companies only show 2 sizes rather than 3 comes down to cost. It's not commercially viable for most companies to pay 3 models, 3x the hair and makeup and 3x the number of final shots required from the photographer, 3x the retouch fees and potentially an increase in the cost they pay someone to upload it onto their site. Think of the increased costs just increasing from 1 model to 2. Now you want them to pay for the costs of 3 models?? That increase is then going to be reflected by an increase in price of the clothing which will probably put many people off and then they'll whinge that their prices aren't inclusive 😑

They quite often have a variety of models anyway

Giraffesandbottoms · 21/05/2022 21:44

There are also issues with normalising being overweight, which I don’t think is good for our young girls. Fat isn’t healthy

this.

Blossomtoes · 21/05/2022 21:45

Giraffesandbottoms · 21/05/2022 21:44

There are also issues with normalising being overweight, which I don’t think is good for our young girls. Fat isn’t healthy

this.

And heroin chic was?

Whatisgoingonhere · 21/05/2022 21:46

This idea of ‘thin privilege’ is hilarious! Tell me more please!!

from someone who has been fat and thin, yet weirdly enough, I only got called nasty names when I was skinny (skinny bitch etc). I very didn’t feel privileged then!!

again2020 · 21/05/2022 21:49

I prefer slim models, but not really skinny. A size 10- 12 would be great. I'm probably biased as that is my size though.

SeedyBloomer · 21/05/2022 21:49

I like to see a range of sizes but to me the clothes always look better on the slimmer, gym toned models. The bigger, more wobbly models look less attractive but also more realistic for me when I think about how I’d look in the garment myself, so I want to see them too. What I absolutely love is seeing size 10-12 models who are toned but aren’t airbrushed.

Giraffesandbottoms · 21/05/2022 21:50

@Blossomtoes

i don’t agree with absurdly thin models either. I think models should be 8-10 or whatever the “healthy” BMI range is.

Merryclaire · 21/05/2022 22:11

Giraffesandbottoms · 21/05/2022 21:44

There are also issues with normalising being overweight, which I don’t think is good for our young girls. Fat isn’t healthy

this.

The issue is that being underweight or overweight is just one aspect of health. There are many other inherent qualities as well as lifestyle choices that make up the bigger picture of someone’s ‘health’.
Bear in mind that overweight people were excluded from marketing imagery for decades, and rarely saw positive representations of themselves. Instead they were told that super skinny heroine chic was the beauty standard to aspire to, which in itself is an unhealthy standard and near impossible for them to achieve. Yet one image is widely considered positive and attractive while the other is considered negative and unattractive.
No wonder so many overweight women have self-esteem issues, which only further encourages overeating and an unhealthy lifestyle.
So at the risk of offending a few thin people (who are already widely represented by models) I can’t see the harm in including a wider range of body types in advertising.

SquidwardsBigBlowhole · 21/05/2022 22:15

Giraffesandbottoms · 21/05/2022 21:50

@Blossomtoes

i don’t agree with absurdly thin models either. I think models should be 8-10 or whatever the “healthy” BMI range is.

But it's not absurdly thin. I always check the sizing of the model. It's almost always 'wears a size 10'. That's not abnormally thin unless you have a very distorted idea of health. A 5'10 model wearing a size 8-10 is perfectly normal, if not for you, it is for them.

Sunquench · 21/05/2022 22:18

A very brief description on thin privilege. I suspect this will divide a lot of people but I guess that boils down to how you view overweight people. I for one don’t always assume they’re lazy or gluttonous for being overweight. I don’t think it’s always a simple choice. If it was, everybody would be thin.

to not want all models to look like 'real' women?
SquidwardsBigBlowhole · 21/05/2022 22:19

Nobody should feel pressured to look like any body type whether that be skinny or coke bottle curvy. I can't gain weight same way some girls find it hard to shift it, there's no need to be insulting one way or another.

There are people predisposed to every body type or it wouldn't exist. If you take issue with representation stay on topic. This isn't about insulting bigger or thin women.

I think a good idea would be to just have every body type available to view. It costs more money maybe, but I think customers would appreciate it.

Bretonbear · 21/05/2022 22:20

Yabvu

PurpleDaisies · 21/05/2022 22:24

I think a good idea would be to just have every body type available to view. It costs more money maybe, but I think customers would appreciate it

How can that possibly work? You’d need masses and masses of models.

SquidwardsBigBlowhole · 21/05/2022 22:30

PurpleDaisies · 21/05/2022 22:24

I think a good idea would be to just have every body type available to view. It costs more money maybe, but I think customers would appreciate it

How can that possibly work? You’d need masses and masses of models.

Weight, not body type is what I mean. 3 models or even less. Doesn't have to be for every garment. And it's not impossible at all, you don't need a head in the shot, it can just be the clothes on the model.

PurpleDaisies · 21/05/2022 22:36

Weight, not body type is what I mean.

Given that you were talking about different body types rather than different weight models in your post, you can see how I was confused.

Is this extra cost for all these extra models going or be passed on to the customer? No one will want that.

How would you envisage it working? A straight type size 8, a curvy size 14 and an apple size 20?

Swipe left for the next trending thread