Here is an article in the Critic by Joan Smith, Human Rights activist and a powerful voice in violence against women and children.
thecritic.co.uk/arrest-the-chest/
This is just part of it.
Why on earth would any company effectively encourage girls to reject their perfectly healthy bodies? It is not hard to discern a bandwagon effect, driven by the way in which breast binding is being normalised — glamourised, even — by celebrities such as Emma Corrin, who played Princess Diana in The Crown. Diana famously suffered from an eating disorder associated with body dysphoria, a parallel that seems to have been lost on Corrin when she posted black and white photos of herself wearing a home-made binder on social media. “Very intimate, very new, very cool,” Corrin declared, apparently unaware that denying or disavowing the female body is as old as the hills.
And
Lush is easy to mock, boasting about its ethics as though its primary function is much more than selling soap with fancy names. “Our ability to create a warm and welcoming home, a safe environment where difference is accepted and fostered, is maybe our single greatest strength,” it claims. How breast binders fit into that ethos is unclear, but a bit more acceptance of the natural female body would be welcome. What can we expect next, a nicely wrapped foot-binding kit?
Well worth a read.