Investing in Chanel

[LilyTheMink]

Is this a good idea given how ridiculously the prices are rising, sometimes two rises per year.
A classic flap massively over delivers in return on price.
The idea would be to use it on special occasions and clean and keep perfect in between - and then sell it when I am 65 or so.
I'd have to sell this idea to DH - we have other investments and pensions etc that dh pays into every year. He is very good with finances and is planning for future. I need to convince him to divert some money away from his normal investments or even relocate some.
Is this utter madness? I have smal pt jobs occasionally but it would take me 5 years to save for one of these on my own
...

If you want a Chanel handbag, then buy a Chanel handbag. But don't pretend it's an alternative to an ISA or an investment scheme.

However well made, they're still mass-produced and obviously recognisable, but then I think labels are naff.

@MummyJ12

Can you please explain why you think this *@TatianaBis*? Do you have sales statistics to back this up? Chanel has a completely different business model to Burberry. Chanel have a select and closely guarded number of ateliers that create their products in very limited quantities, rather than the huge Burberry factories like the one in Castleford that have factory shops and mass produce. Therefore you’ll never see the saturation of anything Chanel like there was with the Burberry check that became passé.

I don't know, Chanel bags are on the arm of every TOWIE cast member, Love Islander and 'influencer', I'm not sure how 'exclusive' they are these days?

I would love a fake Chanel handbag but they are quite hard to find I think!

They’re not mass produced @KaycePollard. A Chanel bag can take up to 18 hours to produce. Each craftsman has been trained for at least four years before being allowed to work at a station.
They are machine stitched (unlike Birkins that are hand stitched using a two needle method) however, absolutely not mass produced in a hundreds made per day production facility.

Most of them are carrying the personalised Dior book totes at the moment @Thefartingsofaofdenmarkstreet
The price tag keeps Chanel exclusive. It’s the reason for the price increases, regardless of what they say.
They only gift to ambassadors of the brand so the TOWIE lot will have had to pay for their Chanel, unlike some brands.
Don’t buy fake, there are loads of fabulous bags at a better price point that don’t fund what fake bags do, and will last you longer. I love my Chanel bags but one of my favourite totes was from Portobello that I bought for a tenner!

You would be investing in exclusivity and a few brands, Chanel being one, Hermes another, plus a few, remain exclusive by pricing out most people. It doesn't bother me because I don't want to carry a bag that declares "I have a lot of money". I am mourning the incipient demise of my favourite bag, which cost 18 euros four years ago. For what I do, where I wear it, and how it performs all those functions, it's far and away the best and most useful bag I have ever owned. I'd love a posh bag company to copy it.

What if Chanel decide to mass produce? The bag only keeps its value if Chanel keeps production low and exclusive and marketing high end, assuming Chanel is still here in 20 years time.

Vintage is fashionable now in general. What if vintage goes out of fashion.

What if Chanel goes down market?

To many 'ifs' to hold on to an item for 20 years in the hope it retains its value and even goes up. Enjoy it as a bag, is what I would do instead.

@Thefartingsofaofdenmarkstreet

Agreed.

30 years ago only seriously rich people had 1k+ bags.

Now every trashy celeb, footballer, reality TV 'star', influencer has Chanel, Louis Vuitton, Hermes etc, you see them everywhere, and they've all lost their cachet. Dior is the rapper's fav.

They're still commanding high prices vintage but I think they may be at peak popularity now. I don't think they're good long term investments. But that's just my opinion.

What if Chanel goes down market?

It appears to have done so already...

Reminds me of when Tom Ford held a crisis meeting to ask how they could get Posh Spice to stop wearing Gucci 😂

SuperDacob goes into detail on Chanel's market in this video

He reiterates that the bags should not be viewed as investments.

A Chanel bag can take up to 18 hours to produce. Each craftsman has been trained for at least four years before being allowed to work at a station.

You're very invested in their "status" @MummyJ12 - I don't doubt the quality, but they're not exactly one-offs or bespoke. Anyone with enough dosh can buy one. And such bags are instantly recognisable. Hardly exclusive in my book (but then I rarely buy anything off-the-peg).

Just because they’re not all bespoke doesn’t make them mass produced. It sounds like you should know this is you’re enough into the industry not to buy “off the peg” often.
Yes, I am invested in the brand. You’re absolutely right. Well done for spotting that!

Apologies for the typo. I was to type
if you’re enough.

I love Chanel , I have literally wardrobes full of Chanel RTW , shoes , Bags . Some are older than my 15yr Ds !
have sold quite a few with a bit of profit, nothing remarkable.
But it’s our profits from other investments that are funding my Chanel and other luxury buys not the reselling!
So your are extremely unreasonable to invest in Chanel for the purpose of making profit in 20 years time.

So the bag I was interested in has gone up by almost €1000 in Europe and a UK increase is probably tomorrow.
Urgh

@LilyTheMink

So the bag I was interested in has gone up by almost €1000 in Europe and a UK increase is probably tomorrow. Urgh

It doesn’t matter though, cos you already agreed with your husband not to buy one 🤷🏻‍♀️

@LilyTheMink

So the bag I was interested in has gone up by almost €1000 in Europe and a UK increase is probably tomorrow. Urgh

Zoiks!

@LilyTheMink

So the bag I was interested in has gone up by almost €1000 in Europe and a UK increase is probably tomorrow. Urgh

What utter mugs are buying this stuff? A handbag going up by €1000 in one go?!

I would never spend the money myself but dh buys me them on my birthdays. An investment? I don’t think so! As a previous person said, it’s investments that pay for them!

Could this be their Daniella Westbrook moment.
Bit of disquiet going on at the moment about Coco Chanel's helping the Nazis too..... although perhaps things aren't there yet.

We are still looking for taint on statues and university cash donors....

He would like to see something triple in value in 3 years

Wouldn't we all dear. And if there was a way of guaranteeing a 300% return in 3 years, wouldn't we all be doing it?

Premium Bonds. Or a stocks and shares ISA.

@MLMshouldbeillegal

He would like to see something triple in value in 3 years

Wouldn't we all dear. And if there was a way of guaranteeing a 300% return in 3 years, wouldn't we all be doing it?

Premium Bonds. Or a stocks and shares ISA.

We cleared that up above - it was a typo and I meant 10 years.

@TuftyMarmoset

I don’t think that’s true *@UsedUpUsername* - fur hasn’t gone up in value for example, you can get it in charity shops.

Stella McCartney has vegan ‘leather’ bags already btw (as well as smaller vegetarian brands obviously, but as a mainstream/high fashion example).

Couple of points... and I am most definitely NOT a bag fan and think £6k on a bag is lunacy....

"Vegan leather" = plastic. They call it vegan leather to make it sound posh.

Lots of charity shops will not sell fur. Agree that real fur has gone from being a very high value in the 70s/80s to something people are embarrassed about wearing now, and therefore even the finest designer fur coat is worth very little.

I would wear a 2nd hand finest designer fur coat - where are these ones priced at very little you speak of for sale?