It's pushing me anyway. The subsidy amount offered per household is only a fraction of the cost of a heat pump and the totally only covers a fraction of the population -- which means they're probably also going to wrap it up in a criteria to limit who gets it to pensioners etc so that normal working people get nothing.
If it weren't for this, I would get maximum use out of my boiler before it gives out and then replace it which is the most enviromentally efficient choice but instead I now feel forced to plan to replace my boiler with a new one while I can still get one, which is surely the opposite of a good enviromental choice.