@TheTreeThatSatDown YANBU at all!
I am not a covid denier, and I have been a 'good girl' all through the pandemic, wearing a mask, not going anywhere except food shopping once a week, and staying away from people, and barely seeing anyone - not seen DD since Christmas day - etc...
But (like many others,) I am SICK of it all now. And I HATE this bloody advert! It's not hard-hitting or heart wrenching; it's fucking patronising propaganda, and it boils my piss! 
As a few people have said, what about footballe players who are swanning up and down, to name but one profession. (There are others!)
Some of us are isolated and behaving as we are being told, but others are flouting the rules constantly.
Like those twats travelling all the way from London to Shropshire, to 'take a photo' of the hills.
www.bbc.co.uk/news/uk-england-shropshire-56008606
WHY?
They would never normally do a 350 mile round trip to take a photo of the Shropshire Hills in February, in sub zero temperatures, with several inches of snow and slush all over the roads, and nowhere open, not even public toilets, pubs, cafes or anything? So why do it now? 
They are just arseholes who are taking the piss, and trying to prove a point. They don't need to go, and they don't even want to; they are just attention-seeking arseholes. And it's people like them who are the a large part of the problem, and the reason we are stuck in this horrific never-ending episode of Black Mirror! 