Oh ffs.
Just seen this. It's bloody ridiculous. We need policy, funding and support for schools not a bloody PR session
schoolsweek.co.uk/dfe-spends-s-spinning-covid-response/
DfE spends £££s spinning Covid response
The Department for Education diverted an external PR agency promoting teaching vacancies to highlight its efforts to boost remote learning. It reallocated about 10 per cent of a £117,500 contract.
The government also splashed out on a sponsored post on Mail Online presenting the positive experiences of schools that reopened in June.
And
Last month, Four Communications, a PR firm that describes itself as “one of the leading integrated marketing agencies in the UK and the Middle East”, contacted journalists on behalf of the DfE, offering “content and advice and interviews from teachers and schools who are successfully working remotely”.
The press release also set out how the DfE had “committed over £100 million to boost remote education and this includes up to £2,000 per school to help them set up effective digital education platforms”.
And
Ben Verinder, who runs a PR agency that specialises in education, said: “It appears that the DfE has chosen to spend money on advertising as part of a campaign to reassure parents who are worried about sending their children back to school in September.
“However, it’s the experience of school and how safe they judge it to be that will determine the attitudes and behaviours of parents in the autumn. That in turn will be shaped by the support that schools receive from the government and others, rather than by adverts or any other kind of promotion.”