Why are ASDA normalising paedophilia and Child Abuse?

[Sunkisses]

Is it OK for ASDA to send parents emails linking to an organisation that normalises paedophilia with red flag phrases such as "love has no age", and recommending books for children that contain explicit descriptions of child sex abuse? Why are they doing this? Are ASDA experts in home schooling and safeguarding? More details in this excellent thread by Safe Schools Alliance: twitter.com/SafeSchools_UK/status/1272638132589035520

I wrote quite a long email in reply.

Here's part of it.

"These packs for children, and their inappropriate links regarding anal and oral sex, should have been totally withdrawn, and more time spent examining how this situation came to be.

You, on behalf of ASDA, do not appear to question the motives of people who cleared these materials for distribution to young children in the first place.

Over many decades of working with abused adults, I've lost count of individuals working for charities, the sports coaches, the big personalities etc., who have used their status inappropriately to harm children, physically and psychologically.

I've also lost count of the people, like yourself, in positions of authority, who seek to minimise attempts to draw attention to safeguarding issues. Charitable status is NOT a passport to avoid safeguarding scrutiny, when it comes to children.

Someone in that Charity put that graphic material in, and ASDA paid a lot of money for it. I'm aware that ASDA are facing some awful publicity over this. The responsibility, ultimately, lies with ASDA for distributing material with inappropriate sexual content.

👏🏼👏🏼👏🏼👏🏼👏🏼

DududuLang The Liverpool Echo one.
ugh

Story is now up on the MyLondon website!

www.google.co.uk/amp/s/www.mylondon.news/whats-on/family-kids-news/mums-furious-asda-education-pack-18439255.amp

Lots of eyes would have seen it.

Person who selected the material
Editor / art director who briefed the project
Person who did the artwork
Person who approved it
Agency bods who presented it to the team at ASDA
Whoever signed it off at ASDA
Poor marketing sod who had to organise distribution
Staff who got the ‘you are never going to guess what they are planning to mail out’ heads up

I assume there was no one in any form of safeguarding who saw this (unless it was Old Mother Hubbard)

Extract from the MyLondon piece - Asda sounds absolutely barking now:

‘It wasn’t us, it was the charity we have an ongoing partnership with, who provide our staff training and who we recently donated a hundred grand to’

Facepalm!

My London missed out pie didn’t they?

‘It wasn’t us, it was the charity we have an ongoing partnership with, who provide our staff training and who we recently donated a hundred grand to’

To mum who have heard the

"But Mummy he made me do it" excuse all too frequently before.

@FemaleAndLearning

The slogan 'love is love' is used by MAPs (Minor Attracted Persons) aka paedophiles to justify themselves. It shouldn't be taught to kids and Asda should not be promoting this. This is from the primary resource it is grooming in plain sight and Asda are complicit.

Exactly. It's bloody disgusting! Paedophiles are paedophiles and should be treated as such. All this PC nonsense has forgotten the rights of our children to lead safe, happy, healthy lives. We should be protecting our children from this sort of crap, not pushing it into their hands and normalising it. Wrong on so many levels. I hadn't seen the material or email. Thanks for bringing it to my attention OP

I'm sure some dads are furious too tbf re the myLondon article.

A lot of fathers will be furious. As well they should be.

So Asda say ''It wasnt us, it was the charity we partnered with.
And Diversity Role Models say: "Some of the materials in our packs have been viewed in isolation, without the appropriate context and interpreted differently than intended as a result.''
"These changes have been made to make sure he content is not open to misinterpretation."

Of course its us misinterpreting the material. It couldn't possibly be the fact that there is a difference between 'sex' and 'sexualised' and it matters that you get it right.

Its possible to have a frank discussion about sex that doesn't involve sexualised material or 'games'. Its not just possible, it matters that you get it right.
Among the children who are reading the material or 'playing' the dice game, there are a percentage who have been, or are being sexually abused right now. Its really important we don't take their escape routes away. It matters that we model 'being a safe adult' for them.

And its not just them, perhaps there are lots of kids who would like to just go to school and be kids, and not have to worry about being cool with porn and blow jobs and anal.

So. Even if the person who decided it was a nifty slogan didn’t know about PIE and MAP... haven’t they heard of google?

I’ve avoided a few (granted silly/childish) slogans and titles for work by a one minute of google (‘guys - we really cant call it that...’).

My favourite was one company - when I started I sat and read through all their literature when I arrived, and it became clear that they used the word ‘grooming’ a lot for the description of what the business did. It was a professional business, nothing to do with that. I took a little trip to the MDs office to advise we reworded it.

How have we got to a situation where a massive household name business like ASDA is so shit scared of being labelled transphobic that it thinks, given the choice, it would rather be seen as promoting paedophilia instead?!

That siding with paedophiles, and attempts to groom minors, is the lesser of two evils?

I can’t find the words.

Worth noting that: whilst ASDA has our full names and details,Jon from ASDA, was very careful not to give a second name, or really any indication of what sex she, or he ,is.

I didn't bother to ask for pronouns.

You don't need them when complaining about paedophilia links.

Apparently the RSE content that includes the dice game has already been voted on and approved by MPs and will be in schools from September.

(Unrelated to ASDA)

twitter.com/worriedmumofone/status/1273317806952648705

On my twitter feed this morning

Is it worth starting a campaign for a referendum on having the death penalty for child abusers?

Zero reoffending rate!

@JackiFazaki

Worth noting that: whilst ASDA has our full names and details,Jon from ASDA, was very careful not to give a second name, or really any indication of what sex she, or he ,is.

I didn't bother to ask for pronouns.

You don't need them when complaining about paedophilia links.

There won’t be a Jon. I’ve made up names since I started work so that either anyone could answer a query or to avoid creepy guys. Communications 101. Jon is probably a bot anyway.

@TheVoiceOfReasonableness

Is it worth starting a campaign for a referendum on having the death penalty for child abusers?

Zero reoffending rate!

Well they wouldn’t do it twice. My mum has her own opinion of the suitable punishment - it involved a rusty scythe.

Serenity Of course, showing my age now, That makes me even more pissed off.

*Apparently the RSE content that includes the dice game has already been voted on and approved by MPs and will be in schools from September.

(Unrelated to ASDA)*

twitter.com/worriedmumofone/status/1273317806952648705

To add - I live in Australia and I have been enjoying the “bad things about Australia” thread. Some stuff is laughably untrue, some very much so. I have had a flying cockroach land on my face while I was asleep before.

However, we don’t get grooming passed off as sex Ed (like the dice game) taught at school. They have normal sex Ed at that age - you know, body parts, puberty, sexual attraction (including same sex attraction), boundaries. They’re not encouraged to explore objects being inserted into anuses or the challenges of anus/anus stimulation.

It’s utterly disgraceful. Every MP that voted that in shares part of the blame for the sorry state we’re in right now.

Shame on you all.

Apparently the RSE content that includes the dice game has already been voted on and approved by MPs and will be in schools from September

Does anyone have solid proof of this?

When I was discussing the horror that is this thread with DH he said re the game ‘the day that game is showed to my children will be the day I pull them out of school’
And I have no doubts he would, as would I.

Does anyone have solid proof of this?

Nope, just what was on the twitter link above. Was retweeted by the Baroness though!

serenity it's PIE and it was gross.
This book looks really inappropriate. Not sure what ASDA is up to?