That must mean you can charge more for your advertising. Why don't you do that? Advertisers are still advertising.
Sleepingboy No, it mustn’t mean that. The fact that Mumsnet’s hit rate has gone up is irrelevant.
In this climate, advertisers are massively cutting down on advertising. Companies that are shut will have stopped advertising altogether, and the companies that remain open are unlikely to want to spend money advertising to a parenting forum, as that is typically a group of people with a low income who have basic priorities and no money to spend on the unnecessary.
Parents are not an advertisers dream, they have far less money than most sects of society, and now even more are off or out of work that is no incentive to advertise to them.
(And no, I don’t agree with paying for Mumsnet Premium, but trying to make out they can make money from advertising right now is ridiculous.)