What’s FOD done now to cause offence?!

[Darlingsleepthief]

Just seen he’s posted an apology and disabled comments on it, but I must have missed what he’s apologising for!

Anyone any idea?

Oops sorry I meant to post this in chat

Who is FOD?

It's re his Axa Insurance advert that was shamelessly tied to International Women's Day

Who?

Father of Daughters

None the wiser. Who??

FOD...

Father of Daughters aka Simon Hooper. An Instagram person who seems to document his children's every move and posts them online.

He did a sponsored International Women's Day post for AXA to promote insurance. It fell very flat as the audience pointed out - quite rightly IMO - that AXA fucked up by picking a bloke to promote IWD, that Mr Hooper's approach to it was to encourage his followers to encourage their kids to 'feel' equal, and finally to click on a link to a special song by Nas - a man who has been accused of domestic violence by more than one former partner.

Overall pretty poor judgement, but what do you expect from someone that insists on putting their kids' every move online and refers to women and girls as 'vaginas'.

Oh! I live in FoD... did wonder what we'd done this time? Boars? Mink? Beavers? Polecats? Who knows?

The pair of them are cocking up left, right and centre, aren’t they? Maybe this will herald the end of parenting influencers. Well, I can dream...

@CuriousaboutSamphire That was my first thought too.

What do you think you are being unreasonable about?

Oh yay, another Insta FOD MOD etc thread.

Fully expecting the thread to go from 0 to batshit in 5, 4, 3, 2, 1 as the "I love you, I hate you, I love you I HATE you!" absolute Insta obsessives turn up lol
(grabs popcorn)

I said I meant to put it in chat

He has been loosing followers for a while

I avoid Instagram. Can't it avoid MN?

I worked for a company where a director picked a man for his choice for IWD

fucking joke

@Noveltyfunsy
Que?!

Because someone mentioned international womens day above, and it reminded me

Ah right, didn't see that at first, makes more sense now lol

Soz but this is really starting to do my nut in with acronyms. How in the name of tittery are people expected to know what/who/where FOD is?

@Patroclus
FOD is short for Father of Daughters.
He's a parenting Instagram account.
People on MN will pretend not to give a shit but sit and watch his stories obsessively lol.
Same with other parenting IG accounts on here.

I've just read an article in the evening standard and it's told me everything I need to know, or don't.

What a colossal twat. I'm sure it was difficult to think through to the end game with a cheque full of £0000s in your face

It took him days to remove the post as well. Major cock up.

People on MN will pretend not to give a shit but sit and watch his stories obsessively lol. Same with other parenting IG accounts on here.

Except a lot of us really don't.