This girl can advert. Tampon string

[Looneytune253]

Why does this advert show a close up of a woman's bottom getting ready with a tampon string hanging out? I don't get it, is it supposed to be empowering?

While a 'this lady can' campaign would no doubt be delightful, I'm not sure that side-saddle riding, yachting, skiing and clay pigeon shooting, have quite the same broad appeal.

Ew, that's gross, sorry.

Maybe that's why the advert is needed.

It probably irks because you know that there'd never be a campaign aimed at men called 'This boy can'.

This

Funkycats

@Acrasia yes I agree. Since when did tampon string hang outside knickers?

Since when does it matter? As a teen I was scared to go swimming and when I did I was constantly checking myself because I was so self conscious that people could tell I was on my period. Would have felt a lot better if I thought it never actually mattered

I think the campaign is great- i love the message that you don't need to look like the front cover of Women's Health to get out there and be fit, and that most women who go to gyms and classes etc look like well, most women.

I do think they could have made the same point about periods without that particular image though. Maybe her closing the toilet door with a new pad or wrapped tampon in her hand or something would have still said the same thing.

What are the things that put women off exercising? Among other things: being overweight; being busy with kids; being on your period.

I love these ads that counteract that message and show that you can do it anyway. YABU. It's just a bit of string.

Oh SnickettyLemon I see what you what you did there

I liked it all apart from a) "girl" for the previously mentioned reasons - "She can" of similar would have worked instead and b) the string..because it reminded me of J. Yaniv's menstruation fetish.

I have never, ever seen another woman's (or girl's when I was younger) tampon string. Ever. I've also never had mine dangling outside my underwear either. Agree wings would have been better - and even more inclusive, because lots of girls and women don't use tampons. And you can do sport with pads (obvs not swimming!), depending on flow.

I absolutely love this girl can campaign: I take the point on the 'girl' but other than that it strikes me as genuinely positive in it's attitude to women and activity.

if you look at the website, each of the 'stories' are actual, real people: so the girl with the period uses yoga as a way to cope with bad period pains. www.thisgirlcan.co.uk/meet-the-girls/

While a 'this lady can' campaign would no doubt be delightful, I'm not sure that side-saddle riding, yachting, skiing and clay pigeon shooting, have quite the same broad appeal.

Somebody has to make this advert!!

Men regularly are referred to as "the boys" "the lads" in terms of recreational activities etc. I really don't see the issue with "girl" in what is meant to be a snappy, three syllable slogan. "This woman can" is clumsier.

I am Northern, so would say "lass" before "girl" in conversation tbh but I can see how that doesn't translate everywhere.

I like ‘She can’. Although my DM will be along to say “Who’s she, the cat’s mother?”

I quite like it, it’s a positive message - normal women just going about their lives and exercising in the way that suits them.

Don,t like the advert not spotted the string.

I didn't notice the string the first time I watched. I thought it was a really weird unnecessary close-up of a woman's arse as she pulled up her leggings.

I usually go to the gym at least four times a week. I always take a few days off when I have my period as I generally feel awful. It's great if your periods don't affect you and you go rollerskating in white jeans and all that, but different women can have very different experiences. There's a fine line between a positive message about not being self-conscious about periods, and one which implies that you're somehow weak if you don't just carry on as normal. I did a lot of skiving off school PE once a month because I was afraid of exertion causing sudden flooding, which was a real problem for me as a teenager.

The 'girl' label is also infantilising, I agree. 'This boy can' would definitely be aimed at male children, and sexist lexical asymmetries bother me (my name being another example!).

Somebody has to make this advert!!

It's the perfect business venture for Lottie from The Apprentice.

Shark week! I'm going to start calling my period that from now on.

Hmm... imagine the actress. Being told a) wear this and b) you’ve got to leave the string hanging out of your underpants (as though that’s not an intimate wardrobe failure)

I think it's great. I like shy thing that normalises periods. Sure beats the sanitary towel ads of the past with the blue water being purée on a pad.

I saw it and I really want to like it but unfortunately the first thing that came to mind was that disgusting predator JY asking if girls ever see other girls tampon strings “hanging out” in the changing rooms. I hate that that was my first association but that’s what this creep has done.

Now I get it. I was wondering when ‘advert’ became a verb.

I think it's great. Lots of girls at my high school would beg off PE because they had their period or they thought they weren't supposed to swim, even with a tampon in - and that was only in the 2000s.

So good for you Knotty if you don't need it to empower you, but some women might.

Sporty, not Knotty!

Hmm... imagine the actress. Being told a) wear this and b) you’ve got to leave the string hanging out of your underpants
Someone has already linked the interview with the actress. Who was thrilled to be doing this and sending out the message of the ad.

JuanSheey

Reminds me of the time I was drying after a shower and unbeknownst to me my 4 year old had come in behind me and decided to pull on the little string. I nearly hit the ceiling and then had to assure her that the scream had been surprise, not pain or anger...

That could be part 2 of the advert maybe?

JuanSheet Sorry typo fail on your name