Having a discussion on facebook about this article.
www.bbc.co.uk/news/business-50315019
I think the association of engineering with hard hats and dirty work is a big issue in attracting both men and women to the industry however another poster took exception to the stereotype of 'heels and dresses' being used to combat the stereotype of 'hard hats'. Person in question did not believe that women are put off of engineering because of the protective gear. However I disagree and think that it is a factor (alongside many others) as young women can be very sensitive to their image and 'fitting in' during that secondary school age range when we think about our careers and uni choices.
AIBU to say that for quite a proportion of teenage girls the thought of wearing a hard hat and boots and being outside/in a dirty environment all day would make them dismiss a career in engineering, given the association?
(think this is my first AIBU so please be gentle :) )