MorrisZapp
I’m not in the jewellery trade, but surely the explanation for a ring not fetching much when sold to a jeweller and then being sold for much more in the shop to customers is that the shop has to make a profit?
They’re not going to sell jewellery on at the price they paid for it, they’re a business. And with shop rent, staff, furniture etc. all to pay for there has to be a significant mark up for the items to cover all those costs and leave a margin for actual profit for the shop owner.
I can easily see why I might wander in and sell a ring for £50 and it be sold for £500 later to someone else. An item is only ‘worth’ what somebody is willing to pay for it. If you could sell that ring for £500 directly to the shop customer yourself you would, but people will pay much more from a jewellery as there’s the perception that the shop has people working there who know their stuff and can authoritatively say the item is worth £500, that convinces the customer it’s worth £500 too and therefore if they can sell it for that that’s what it is worth. Whereas you’re not gonna give a random person on Facebook £500 for a ring when you have no reason to think they know anything about jewellery.
Not to mention that people are paying for the experience of shopping for the jewellery, the range of choice, the excitement and feeling special going to a jewellers to choose something, the sales assistant fawning over them.
Personally I think the idea that jewellery is ‘worth’ something is a bit smoke and mirrors, if you really adore a ring you may be willing to pay £1000 for it, I don’t care about jewellery so I wouldn’t pay £100. The ring is only worth £1000 if the sale can be made to someone for that price. It’s all about perception.