A comprehensive communications strategy touches on aspects that you wouldn't even consider from wording, to timing, to quiet lunches with journalists, from switching one story for another and on and on. You don't need to understand it. When PR works well, the general public don't 'see' it
Case in point, slightly grainy photographs of the Cambridges watching Aston Villa wining their match and George cheering ecstatically.
The Cambridge brand and message is spot on. Family, duty. They are playing the long game; they are ( potentially) the future King &Queen.
The Sussexes have no idea what their brand is. “Woke, Hollywood Humanitarians.”? However their behaviour is completely at odds with the way the Royal Family operate. And without their titles, (and funding) they are nothing exceptional. An ex-Army captain and a actress approaching her Hollywood sell by date.
There will always be comparisons between the 2 couples. It didn’t have to be this way, they started off with the Royal Foundation “Fab Four” fanfare. That was in tatters within months.
It’s unbelievable to remember that Harry & William we’re so close. Harry has changed beyond recognition. I’m sure he is extremely happy being married and a new Father, but his new life has not brought out the best in him.