One fo my friends has recently started selling this stuff - Younique make-up.
On Facebook she has become this embodiment of positivity, lots of quotes, lots of photos. Then she does these videos about the product and her happy, happy life.
I know that in real life she doesn't have a happy, happy life and we (she and I) have talked previously about how other people's happy, happy, facebook can be damaging to mental health or hide mental health issues.
AIBU to think younique is like a cult and tell her to stop the pretending?