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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

Mrs Hinch....perfect prep :-(

578 replies

caroline161 · 05/05/2019 16:09

I feel so angry with Tommee Tippee that they've "gifted" her a perfect prep machine. Completely undermines her wish if she wants to breast feed. Plus she's such an influencer how much will this reduce our national breast feeding rates? Pregnant women will go and buy one just because she has one and not give themselves a chance to breastfeed Angry

OP posts:
Mumberjack · 05/05/2019 17:33

Well she’s showing off a big new feeding kit now with loads of bottles and a steriliser...

Tinyteatime · 05/05/2019 17:34

Most sane people won’t give a shit about her personal feeding choices, I certainly don’t. But given the historical (and current) abhorrent ethics of formula industry advertising no responsible influencer would touch them with a barge pole. It’s dissapointing to see influencers shilling their products but probably not surprising. I’m surprised she doesn’t just soak all her bottles in zoflora though.

EmeraldRubyShark · 05/05/2019 17:34

Again... no one is immune from advertising, it influences our decisions everyday whether you see it or not.

I agree totally. It influences your decisions, it doesn’t wrest control of them out of your hands. If I’m massively struggling with BF I might choose to quit sooner if I’ve seen an advert about a machine that will make bottle feeding easier than if I didn’t know those options out there. And if I’m making that choice it’s because it’s the correct one for me. Advertising does influence but women aren’t so stupid that their every decision is automatically made based on what advertising they’ve come across.

Mrsjayy · 05/05/2019 17:34

The op isn't on about product placement they are on about formula feeding being promoted

Tolleshunt · 05/05/2019 17:35

OP if you are 'angry' because other women choose to feed their babies in ways you don't approve of, you need to seriously get a life.

gairytoes · 05/05/2019 17:37

Jesus wept. It isn't about her choice to sodding bottle feed!!

The advertising of breastmilk substitutes is under strict governance, they are using the guise of personal decisions to advertise something that shouldn't be advertised (morally if not illegally).

Personal choice is clouding the issue here, and that's not unintentional on the part of Tommee Tippee

TrixieFranklin · 05/05/2019 17:37

'So easy to use and I'm feeling more prepared' yep definitely an AD

Dillydallyingthrough · 05/05/2019 17:39

And honestly, absolutely nothing puts me off the idea of breastfeeding more than the women who actually do it, and then won’t stop banging on about how brilliant and beneficial and marvellous it is. The smug sanctimony of it is hugely offputting. Give me a woman who just quietly gets on with feeding her baby in whatever way way works for her, whether that’s breast or bottle, any day of the week.

This 10000 times. Women can choose to feed their babies how they want.

Passthecherrycoke · 05/05/2019 17:39

Of course it’s not unintentional on the part of tommy tippee. No one is saying it is Confused they’re advertising their product. Hardly surprising is it?!

roundligament · 05/05/2019 17:40

@BarrenFieldofFucks
So glad you didn't find it hard. Aren't you lucky.
I was devastated when it didn't work for me. Like floored.
I was separated from my son for 14 hours or more after he was born. My milk had drugs in it not compatible with feeding.
I was exhausted, had a c section and in withdrawal. Pumping milk took all my last reserves of emotional energy.
My son was in special care.
When he came home we both just needed to rest. Then I took more medication which meant throwing milk away. He never except once latched on my boob.

So thanks for letting me know it's not hard or undermining my feelings.
From my experience being open with other moms I know it is an incredibly hard thing to do.

Thanks though ✌️

EmeraldRubyShark · 05/05/2019 17:41

I’m frankly amazed if anyone immersed in Instagram and YouTube culture doesn’t know by now that product endorsements is how they make money. Zoella started off sharing her own makeup products she enjoyed using and had purchased herself. Now nary a lipstick or a candle appear in her videos without a deal worth many thousands of pounds. That’s how the machine operates. I fail to believe there are hordes of women watching an Insta celeb frequently enough but also unable to discern that Hinch isn’t sharing something she’s gone out and bought, it’s in her interests financially and Tommee’s interests financially. The viewers are the product being sold.

roundligament · 05/05/2019 17:41

@HBStowe

Thank you for this. It really resonates.

stayhomeclub · 05/05/2019 17:43

@HBStowe

You’ve hit the nail on the head. Definitely is how I feel at 33 weeks.

gairytoes · 05/05/2019 17:43

When breastfeeding goes well it is marvellous and beneficial. It's not smugness, it's scientific fact.

Slicedpineapple · 05/05/2019 17:44

Well she’s showing off a big new feeding kit now with loads of bottles and a steriliser...

I have the same kit for expressing so DH can feed. Jesus christ.

Needallthesleep · 05/05/2019 17:48

There are some truly awful comments on this post. I would rather be a formula feeding, perfect prep using new mum than a mum who posts horrible comments on the internet about someone she has never met.

The sanctimonious, ‘breastfeeding is so easy every woman should do it whether she wants to or not’ crew are the reason I put so much pressure on myself to breastfeed. And that pressure was the reason I failed.

Xyzzzzz · 05/05/2019 17:48

@HBStowe 100% correct. Women can make their own informed choices. I have a friend who keep trying to force me into breastfeeding and we’ve fallen out of over it.

I have a perfect prep machine I bought it cause it was on offer and is a good idea. If I don’t use it I can always sell it on but I will make my own decision about feeding.

Springerspaniel88 · 05/05/2019 17:50

For what it's worth I've had a perfect prep machine sat on my kitchen worktop for 6 months that I was given as a gift before my breast fed baby was born. It's nice to know that if/when I choose to move to formula it's there. At no point has it changed my decision on how I feed my child. Let's not forget the fact she is about to be a mother who is perfectly entitled to feed her baby how she chooses just like the rest of us.

Passthecherrycoke · 05/05/2019 17:51

Perfect prep machines have been around for years. I doubt she’s informing an audience of their existence. She’s just stating she’s going to use one. Now that might influence people, no doubt, but it’s not very powerful is it? Not really worth all the angst

Sparklingbrook · 05/05/2019 17:53

So you think people will not try to BF because Mrs Hinch has a perfect prep machine. I don't think people are that daft.

PetuniaPetunia · 05/05/2019 17:54

Need ‘breastfeeding is so easy every woman should do it whether she wants to or not’
Really? Has anyone actually said that to you?

FormerlyFrikadela01 · 05/05/2019 17:54

Now that might influence people, no doubt, but it’s not very powerful is it? Not really worth all the angst

But it is powerful otherwise companies wouldn't waste money on it. It's foolish to think that social media influence isn't a powerful influence... mumsnet approved anyone????

MarshaBradyo · 05/05/2019 17:57

If they’re ff it definitely could influence people to get one

If they’re set on bf’ding less sure it would influence people to switch

caughtinanet · 05/05/2019 17:58

The disinfectant she used has been around for nearly a century but the use on her stories is what made the sales take off.

Nobody knows about pregnancy and baby products until they are pregnant, it doesn't matter how long it's existed it isn't on your radar until you're thinking about how to feed your baby and the choices other people make can be very influential. There's a whole section of MN for people to share info about products isn't there, of course women are influenced by others.

anitagreen · 05/05/2019 17:58

Why shouldn't I be able to see products aimed at formula feeding? Someone posted on this thread that they don't need to be advertised I think that's ridiculous. I chose not to breastfeed mine because i simply didn't want too, I'm now pregnant again and I've had a think about breastfeeding still don't feel it's for me though. All the pressure on breast is best formula is shit, it's all just stupid.

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