if you think that formula advertising is the reason why women give up bf, rather than pain, horrific infections, extreme sleep deprivation, exhaustion, latch problems (incl stupidly long waits to get tt sorted), feeling like they have been reduced to a milking machine, not being able to stray from baby ever, or having to pump (agony for some), etc, then you massively misunderstand the challenges that some (quite a lot, actually) women face.
I experienced all of this. With all 3 children. So for me, this is breastfeeding. It's hard. The first 8 weeks are the very worst, but I did it because I wanted the best start for them. That is in no way criticising formula.
With my third, I actually thought I wouldn't be able to BF, as I was taken to hospital after DS2 home birth with pre-eclampsia. I was crying because I figured the medication I was being put on, would mean I couldn't BF, so DH and I were talking about how we'd feed instead. The doctor said the teeniest amounts get into BF, it's nothing to worry about, and there's not a lot of medications that will stop BF.
So I carried on. Despite being told to FF by everyone I knew, including health visitors and midwives.
Only the very last HV looked at me struggling and said, 'nearly there lovely, 8 weeks is the hardest, then it'll get easier' and I thought, oh yes! That's true. But no one wants to say that to women. That it's fucking hard and painful, but it does get better.
Yeah, I still felt like a human cow, and I was never away from them (could not pump a drop) but I did it because I was determined to give them, what I thought, was the best start.
But if I share that attitude (which I don't except for on here) posters think I'm being sanctimonious about BF. Or worse, posters come on here who physically couldn't BF and get upset because they wanted to BF and couldn't, and this is awful because I don't want to contribute to them feeling even worse.
For me, BF was a very difficult path, but one worth going down, as it's all done now.
On a previous thread I got told, why bother with all that stress, just FF. FF and BF are the same, so why be a martyr and put yourself through that. That makes me feel like my BF journey was a complete waste of time. In fact, why should anyone bother BF if FF is the same? That's the impression I get, that times have moved on, and there's no actual need to BF anymore 
And Mrs Hinch is an influencer, so yes, people will copy and follow everything she does. Advertising works. Or companies wouldn't do it.