GunpowderGelatine, I'm well aware that most babies lose weight initially after birth- that's why I said "losing" which indicates losing weight beyond the expected level and timeframe. I've been on MN over 10 years, I know more than most FTMs about the common titfalls of breastfeeding (clusterfeeding, shredded nipples, mind blowing exhaustion because only you can do the feeds, mastitis, blocked ducts, pressure from family/partner to stop, unable to take medications because of bf status etc.) which no-one seems to talk about and makes women who are desperately struggling feel like an anomaly or failure. Even my DH has fallen for the "breast is best" line, and doesn't get how difficult it can be to establish. Posters who blame "lack of education" for our poor breastfeeding rates, do you want to include details on the negative aspects too?
I think the NHS line is changing, even if just informally. I was asked at my booking appointment if I'd thought about feeding by a midwife who turned out to be their BF consultant, and when I told her of my intention to give it a go and move on if it wasn't working out she said, "that's the right attitude to have, just try it and don't beat yourself up if it doesn't work out".
As an aside I'm not aware of any other formula machines that do the same job as the perfect prep that are available on the mass market in the UK. Obviously they do advertise, but if you're thinking of FF and want a gadget to help do it, the PP is your only real option anyway. It must be a minute proportion of Mrs Hinch's followers who would be influenced by this.