Unless you're legally blind - Very

[Rainbow1781]

AIBU to feel disgusted that a business would use a disability in a marketing campaign this way. It was a subject line on an email sent out to customers.

DS was born with no eyes so no doubt this will bother me more than most. I hope the press pick this up.

I’m amazed no one at Very spotted the problem with this. It also promotes the misconception that if you’re blind, you can’t see anything at all.

This the second thread on this, OP so you’re not the only one that’s, rightfully, pissed off.

Awful awful. I know of a fairly large company whose advert went out on TV before so many people complained it was pulled. They really should have thought it through as it was quite offence to some people. You can't stop stupid as they say. I would complain, not to Very, but maybe the advertising standards people. But that's me.

Ffs, how does this this stuff get through? It's just so crap.

a) What idiot came up with it?
b) What idiot passed it?

Oh sorry I did search but couldn't find one, but the search function on the app is rubbish. Does someone have a link please?

That's terrible

That's terrible.

I guess it has done its job and got people talking though about the campaign hey?

Maybe they thought if they went with "put your eyes on this" people would complain that it was discriminating...?

I have no idea.

Lowena it does cross my mind when companies do stuff like this if it's intentional for a reaction even if it's negative. Is negative press better than no press?

Stuff like 'put your eyes on this' is everywhere though. I notice it all the time because every time I see it my heart stings a bit

Nanny0gg
Precisely.
Words fail.
Apart from WTAF, speechless. Speechless!

They've just tweeted about it, rubbish response

I don't understand how that's possible. They've been sending out other emails with the same picture but different tag line. So the tag line is being picked up from somewhere that's been manually entered.

Rainbow1781
I am so sorry that you have had to see this.
Thanks for bringing it out and although I wouldn't normally get revved up, am going to their website, now, to complain.

A really pathetic response.
A 'tool' did it. Sounds about right.

I don't understand how it's possible either. I think it's worse that rather than owning up to the insensitive message they're trying to blame technology?! Ridiculous

OMG I am genuinely shocked by that! And their response - passing the blame and taking no responsibility. Ridiculous. Awful!

Oh.
Just seen the tweet.
It's a Bot.
Well, very, stop using Bots until you can manage them.
You bunch of shits.

This is an example of another email they sent with a different tag line. And I've seen another different one too. So whilst I expect the emails are computer generated, someone has had to input that tag line somewhere. Why would a computer generate 'unless you're legally blind'

Yes their apology is awful as I just don't believe it to be true.

rosa how does a bot work? Are they saying that computer randomly generates tag lines and no one checks them?