10yo ds is a little bit geeky: and wants to try and fit in a bit with the cool kids. I get that.
He has announced he wants to save up to buy a Tommy Hilfiger top 
As a rule I don't like buying named brand stuff unless is particularly for quality but i understand his desire to
Fit in.
What other "cool" brands work for tweenage boys?
Hype is one
Who else
Tia?