It's protecting those kids, like ths kid I was, who have unbranded-or worse, cheap branded- clothes. I was ridiculed and humiliated in high school for my Nick's trainers and it's fucking horrible. There is nothing that you, as a kid, can.do.about having poor parents or parents who won't get into debt to keep you up with your peers, but the twats who make your life miserable don't care.
I'm sorry this happened you but if the school banned expensive trainers those twats would have found something else to tease you about. The school should spend their time and effort trying to deal with the toxic atmosphere that allows bullying and teasing of pupils who don't have the latest whatever. It isn't a given that a wealthy school will have this atmosphere (dd2 is in a school with many very wealthy pupils- private plane wealth - and no one comments on lack of clothes or gear). Good leadership and strong pastoral care can create a better atmosphere.
If I was the head teacher of that school watching kids being made to feel shit because they can't have a 4 figure coat I couldn't stand idle.
I agree. But while I wouldn't care about the coat ban it doesn't deal with the real issue - kids being made to feel shit because they don't have something expensive. That is what I would deal with rather than kicking the problem down the road to the next conspicuous luxury.